#40 - How to Not Make 2026 Your 2025
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#40 - How to Not Make 2026 Your 2025
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You can’t control the Kraken.
The internet isn’t a machine you command—it’s a living, chaotic environment. Yet modern marketing is often sold like magic: guaranteed outcomes, secret systems, and the promise of control.
In this episode of Over The Bull, we use mythology to explain a very real problem—how marketing became hijacked by certainty it can’t deliver. From there, we walk through a simple way to pressure-test whether a marketing plan has a real chance of working, or whether it’s built on assumptions, dashboards, and hope.
This isn’t about tactics.
It’s about clarity, restraint, and dealing honestly with reality before money is spent.
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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
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