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Artificial intelligence is moving fast. Faster than most businesses are ready for.

In this episode of Over the Bull, Ken Carroll digs into what it really means to operate in a transhuman business world—where AI tools and human judgment now overlap. Sparked by a frustrating spam-style outreach email, this conversation cuts through the noise around automation, “AI marketing,” and shortcut tactics that erode trust instead of building it.

We talk about:
•The right vs. wrong ways to use AI in sales and marketing
•Why EEAT principles (Experience, Expertise, Authority, Trust) matter more than ever
•How automation can support human connection—not replace it
•The growing gap between tools that scale work and practices that destroy credibility
•What ethical, transparent AI use should actually look like for small businesses

AI isn’t the problem. How we use it is.

If you’re tired of spam, faceless automation, and marketing that feels disconnected from reality, this episode is about choosing a better path—one where technology enhances humanity instead of stripping it away.

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

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