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Lately, it feels like everything is getting more expensive, more complicated, and harder to trust.

Insurance companies are pulling back. Marketing platforms keep changing the rules. Vendors promise protection, optimization, or “peace of mind,” but struggle to explain what they’re actually doing—or why it’s working.

In this episode of Over The Bull, we step back from the noise and look at the bigger pattern: complex systems, fear-based selling, and a growing gap between what business owners are paying for and what they actually understand.

This isn’t an episode about insurance.
It’s about how to tell whether any provider—marketing, tech, finance, or otherwise—is giving you clarity… or quietly making you dependent.

We break down a simple set of questions every business owner should be able to ask:
•Can this be explained in plain language?
•Is there real evidence behind the decisions being made?
•Are incentives aligned—or stacked against you?
•What happens when conditions change?
•And who actually owns the outcome?

If you’ve ever felt like the system is rigged, the rules keep changing, or the experts sound more like magicians than guides, this episode is for you.

No hype. No hacks.
Just a clearer way to see through the bull.

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

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