Send us a text

In this episode of Over the Bull, Ken Carroll dismantles the obsession with “cutting-edge” marketing tactics and shiny new tools, arguing that the most effective strategy in today’s landscape is the one most businesses try to avoid: consistency, discipline, and doing the fundamentals exceptionally well.

From decades-old sales gimmicks to modern AI-fueled shortcuts, this episode exposes how quick fixes, hype-driven platforms, and abused automation are quietly eroding trust, credibility, and long-term business growth. Ken explains why credibility has become the real currency of the web—and why boring systems like structured websites, intent-driven service pages, proper schema, local citations, call tracking, and consistent content creation quietly compound into real momentum over time.

You’ll hear why momentum beats intensity, how “set it and forget it” marketing is costing businesses money, and what business owners should be demanding from their agencies right now—especially in an era where AI misuse is actively damaging otherwise healthy brands.

If you’re tired of chasing gimmicks, skeptical of easy promises, and ready to build something durable, trustworthy, and profitable, this episode is a reality check you don’t want to miss.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.