• Drink Up!

  • De : Pieno
  • Podcast
Couverture de Drink Up!

Drink Up!

De : Pieno
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  • Résumé

  • Stories on building a drinks brand by Pieno. Every episode we chat to those building iconic brands in the drinks industry - from start-up founders to global brand managers and few rogues in-between!

    Hosted on Acast. See acast.com/privacy for more information.
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    Épisodes
    • Brand Basics: The Law of Publicity

      Brand Basics: The Law of Publicity
      May 31 2024

      In this episode I talk about the Law of Publicity from 22 Immutable Laws of Branding, and why the birth of a brand is achieved through publicity ... yes PR! ... and not advertising. It's one of those laws that I hate to admit, but when you get to grips with it makes total sense.


      Find yourself an angle and get others talking!


      You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.


      And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com


      Hosted on Acast. See acast.com/privacy for more information.
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      10 min
    • Cuckoo Gin: why passion and persistence is critical to the success of your new drinks brand

      Cuckoo Gin: why passion and persistence is critical to the success of your new drinks brand
      May 23 2024

      Cuckoo Gin is an up-and-coming northern powerhouse of a brand. Born in the peak of the Gin boom, but where others failed and faltered, these guys stuck it out, with an exceptional product, eye-catching brand decisions, and a whole heap of grit.


      I talk to Mark and Tom about how it all got started, the ups and downs of the early days, and the advise they'd give to those trying to start out in today's market. We talk about the importance of authentic passion and unwavering persitence when trying to build a brand. The guys are so knowledgable about not only their product, but the market and the ins and outs of brand-building. They've got SO much gold to share so make sure you drink it up!


      Cuckoo Instagram: https://www.instagram.com/cuckoogin/

      Cuckoo Website: https://brindledistillery.co.uk/


      Find us on Instagram: www.instagram.com/pienopienopieno


      Hosted on Acast. See acast.com/privacy for more information.
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      1 h et 7 min
    • Brand Basics: The Law of Expansion & Contraction

      Brand Basics: The Law of Expansion & Contraction
      May 17 2024

      The first in the Brand Basics solo shows - I talk about the Law of Expansion and Contraction and why focus or lack thereof if key to whether you're creating a strong brand or hurting yourself in the long run.


      I hope you don't mind these solo episodes, they're a bit self-indulgent and allow me to geek out a little. Let me know what you think and if you hate them or not...


      You can read more about the Law of Expansion in the 22 Immutable Laws of Branding. Check it out on Amazon.



      If you're a drinks brand looking to scale and need creative help to do so - get in touch: pienopienopieno.com


      Hosted on Acast. See acast.com/privacy for more information.
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      15 min
    Cuisine Direction Marketing et ventes Art Economie
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