Épisodes

  • #4 Referral Marketing for IP Experts

    #4 Referral Marketing for IP Experts
    Jun 17 2025
    In this episode of our Personal Growth series, we explore one of the most powerful yet underused strategies for IP professionals: referral marketing. Building on the trust and credibility you've already established, referrals allow you to grow your client base without cold outreach or heavy advertising. You’ll learn what makes referral marketing work in a professional IP context, how to identify the right ambassadors for your brand, and how to position your expertise in a way that encourages sharing. We also discuss the importance of clarity, timing, and client satisfaction in creating a referral-friendly environment. This episode provides hands-on guidance for making your existing relationships work for you—sustainably and with integrity.
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    14 min
  • #3 Market Intelligence for IP Experts

    #3 Market Intelligence for IP Experts
    Jun 4 2025
    This third episode in our Personal Growth series—and part of the five-part Business Development video course—focuses on a critical but often overlooked skill: gathering and using market intelligence. For IP professionals aiming to position themselves strategically, understanding the dynamics of their target market is not a luxury—it’s a necessity. In just under 15 minutes, this episode offers practical guidance on how to identify relevant trends, observe client behavior, and assess competitor strategies. These insights form the basis for better positioning, more tailored service offerings, and stronger client engagement. It’s about moving from guesswork to informed decision-making—so your growth strategy is backed by facts, not assumptions. Whether you're launching a new service or refining your current positioning, this episode gives you a smarter way to prepare your next move.
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    15 min
  • #47 Video Game Patents and IP Strategy

    #47 Video Game Patents and IP Strategy
    May 28 2025
    This episode explains what technical innovations in games can be patented and highlights the differences in patent law across various regions like Europe and the USA. It also addresses the strategic reasons why companies might seek patents, despite historical industry reluctance, and touches upon challenges related to user-generated content and moral rights. Ultimately, the episode suggests that understanding and strategically managing IP, including patents, is becoming crucial for those involved in game development.
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    15 min
  • #46 Patents: The Smarter Tech Investments

    #46 Patents: The Smarter Tech Investments
    May 27 2025
    Klinski suggests investing in patents as a lower-risk, higher-efficiency approach to capital deployment in the technology sector. He highlights how patents can function like financial options, offering exposure to upside while limiting downside, and notes that China's investment landscape is already embracing this strategy. This episode also discusses how engineers often miss patentable innovations, particularly in digital domains, and stresses the importance of timing patent investments within the technology lifecycle to capture maximum value. Ultimately, Klinski presents patents as a powerful tool for innovation finance, capable of outperforming traditional equity investments when approached strategically.
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    21 min
  • #45 Soft Skills in Intellectual Property

    #45 Soft Skills in Intellectual Property
    May 21 2025
    While technical legal knowledge remains fundamental, the piece argues that abilities like communication, empathy, and clear explanation are becoming increasingly vital for success, framing IP as a fundamentally people-centric business. Boicova-Wynants suggests that developing these skills early, understanding client needs beyond the technical, and strategically leveraging digital communication are key to building trust and demonstrating value in a competitive landscape. The discussion also touches on the psychology of IP decision-making and the role of mentorship in honing these essential capabilities.
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    13 min
  • # 2 Business Development for IP Experts

    # 2 Business Development for IP Experts
    May 19 2025
    In this second episode of the Personal Growth series, we explore why business development has become a core skill for IP professionals—and what it really means in practice. Today, success in IP requires more than legal or technical expertise. Professionals must know how to position themselves, attract the right clients, and offer services that align with strategic business goals. This episode explains how relationship-building, clear market positioning, and client-centered innovation are shaping the new IP career path. It offers insights into how business development turns expertise into trust, visibility, and long-term opportunity—while helping you shape your independent profile or grow within your organization. Whether you’re already building your network or just starting to think about your positioning, this episode helps you take the next step with intention and clarity.
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    18 min
  • #44 Industry Acumen for Patent Attorneys

    #44 Industry Acumen for Patent Attorneys
    May 15 2025
    This episode highlights how the industry background significantly enhances the ability to understand clients' needs and craft effective IP strategies for patent attorney Bernd Boesherz. The episode emphasises the importance of bridging the communication gap between attorneys and businesses, moving beyond technical specifics to grasp broader strategic goals. Ultimately, it argues that contemporary patent attorneys must function as strategic partners, viewing patents as valuable business assets and embracing the ongoing digital transformation in the IP field.
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    11 min
  • #43 Navigating Conflicting ESG Standards

    #43 Navigating Conflicting ESG Standards
    May 13 2025
    The episode explains the difference between standards and frameworks, highlighting six widely adopted initiatives: CDP, SASB, TCFD, GRI, CDSB, and IIRC. It outlines difficulties such as confusion, inconsistency, implementation obstacles, and varying interpretations of materiality. It concludes by calling for greater clarity, collaboration, and coherence to improve ESG reporting and comparability.
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    17 min