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# 2 Business Development for IP Experts

# 2 Business Development for IP Experts

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 In this second episode of the Personal Growth series, we explore why business development has become a core skill for IP professionals—and what it really means in practice. Today, success in IP requires more than legal or technical expertise. Professionals must know how to position themselves, attract the right clients, and offer services that align with strategic business goals. This episode explains how relationship-building, clear market positioning, and client-centered innovation are shaping the new IP career path. It offers insights into how business development turns expertise into trust, visibility, and long-term opportunity—while helping you shape your independent profile or grow within your organization. Whether you’re already building your network or just starting to think about your positioning, this episode helps you take the next step with intention and clarity.
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