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The Nonprofit Marketing Guide

High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Lu par : Vanessa Hart
Durée : 8 h et 7 min
Catégories : Anglais - Business

Prix : 19,76 €

9,95 € / mois après 30 jours. Résiliable à tout moment.

Description

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with listener-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

  • Includes cost-effective strategies and proven tactics for nonprofits
  • An ideal resource for thriving during challenging times
  • Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2010 John Wiley & Sons, Inc (P)2012 Audible, Inc.

Critiques

"This book is filled with practical advice, tips, and checklists - everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!" (Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit)
"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes." (Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters)

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  • Catalin Popa
  • 29/09/2014

The voice of the narrator makes the book boring

Would you recommend The Nonprofit Marketing Guide to your friends? Why or why not?

Would only recommend it to beginners. The book is a bit too basic for most marketing professionals.

What aspect of Vanessa Hart’s performance would you have changed?

The voice of the narrator makes the book boring.

2 sur 7 personne(s) ont trouvé cet avis utile.