Some gems in here, but don't expect coherence

I love Tony's work, and the core of this audio book is excellent. The performance is fine too. However the writing style is challenging to listen to. The back-to-back metaphors and verbal cliches make me cringe. The content feels like it was compiled from a bunch of blog posts so there is a lot of repetition, and a lack of structure. My advice? Get the physical book so you can bookmark the key bits and skim over the chaff.

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A book perfect for the current world

The narration is excellent, extremely good book I liked the insights and look forward to implementing the actions

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Excellent Book

Would you consider the audio edition of Combo Prospecting to be better than the print version?

Did not read the print version.

What was one of the most memorable moments of Combo Prospecting?

Using the "one-two" punch and the fact that the phone is still relevant.

Which character – as performed by Simon Mattacks – was your favorite?

NA

Was this a book you wanted to listen to all in one sitting?

I listened to most of it on a 7 hour road trip.

Any additional comments?

Excellent book and content. It de-mystifies the sales process and is a great guide for sales success.

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Helpful, Current New Business Prospecting Read

I've been in sales for over 20 years and this book was well worth the time to read. It is very current and gives helpful, specific tactics to use for successful prospecting, including technology suggestions and communication strategies. Great book!

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Some useful content but complete lack of structure

It provide some useful content and insight from several key books on Sales Prospecting and good summary of tools available to help. The book however lacks completely of a structure and narrative sense... It continues to jump over the same things once and again without a clear logic on how to tell and get deeper on them. I ended-up with several disorganised advices and examples, some of them quite useful. I found It OK as complementary book for Sales Prospecting, although I won't recommend to go for It if you are looking to get a single book on this subject.

Best Sales Book

I never write reviews... But this book was so good that I had to. To sum it up, it gives practical guidance that dramatically changed the way prospects responded to me overnight. It was such a dramatic shift - if you are in sales get this book and the supporting resources he suggests.

Compelling

Not sure where or how I learned about Tony Hughes. It seems he may have simply showed up in my LIn feed - for several weeks in a row. Nevertheless, I found his prospecting strategy to be compelling and probably challenging. And, certainly worth emulating. The book incorporated the Tom Hopkins theory - "Repitition is the motherhood of learning." Mr. Hughes is consistent and repeats his mantras frequently. Not a negative - but it does become redundant after the third time. What I would have liked more was depth around LIn Sales Navigator. One of his "must have tools". A "triple" (combo) in under 2 minutes is hard. I know because I tried and timed myself before listening to this book. Nevertheless, the next step for me is to buy the book (Kindle version) and see if I can get more from the written word on a second pass. If you're in sales, sell complex solutions and are looking for another and probably a better way to achieve your goals, this book is absolutely worth reading.

Excellent book with a few nuggets hear and there

I thought it was a great book and learn a few things to incorporate into my selling process. The author does a really good job of drilling in his main points and concepts. He covers LinkedIn Navigator techniques like no other author.

Its the ultimate prospecting guide

importance of prospecting. how to conduct combo prospecting. opening is the new closing, its a life changer in sales

Essential reading

If you aspire to be a trusted advisor and smashing your numbers this book has so many insights how to achieve that. Certainly a book I will refer to again and again for the many teachings.