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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

You have the incredible potential to be, do, and receive whatever you desire, imagine, and truly believe. Unfortunately, only a small number of people achieve their full human potential, because they fail to recognize and harness the infinite power of the subconscious mind - the divinity within them and around them.

In this Wall Street Journal bestseller, why the future of work requires the deconstruction of jobs and the reconstruction of work.

This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

Applying insights from neuroscience to philosophical questions about the self, consciousness, and the healthy mind. Can we "see" or "find" consciousness in the brain? How can we create working definitions of consciousness and subjectivity, informed by what contemporary research and technology have taught us about how the brain works? How do neuronal processes in the brain relate to our experience of a personal identity? Where does the brain end and the mind begin?

You will be amazed at this audiobook's down-to-earth practicality. You are presented with simple, usable formulas and techniques that anyone can apply in the workaday world. The special features of this book will enlighten, appeal, and reveal to you the reason why oftentimes many people get the opposite of what they prayed for. This audio will also point out to you clearly the reasons why.

Dr. John Demartini has studied the principles of human behavior as it relates to self-empowerment for over 48 years. Now in The 7 Secret Treasures, he will reacquaint you with the power you already have within, as he shows you the way to the powerful life transforming tools and principles you may never have known existed. It will be a discovery of self and life mastery.

Veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data.

Dr. John Demartini shows you how to face challenges and make opportunities out of them as well as how to deal with distractions and difficulties. Discover how to break through the barriers that keep you from experiencing your true nature as light and transform your life into one that you only dream about.

A cutting-edge guide to the psychology and neuroscience of spiritual experiences.

Emotional Intelligence is the ability to perceive and interpret the reality of life; respond accordingly with the various well-governed emotions; and measure, manage and use those reasonable emotions for communication, leadership, social development, and more. In Essentials of Emotional Intelligence, Dr. John Demartini puts into perspective how your perceptions affect your reality and why Emotional Intelligence is so important in the achievement of your goals and dreams.

Jack is finally finding his rhythm in New Earth. Between crafting sessions, run-ins with dinosaurs, and bonding with his quirky companions, things seem to be turning around. His ground sloth, Snowy, and his buzzing team of bees make leveling up a little sweeter, and his parents are starting to accept his unconventional path.

Business today is global - and success requires a new set of skills. But not to worry, whether you're negotiating with vendors in Asia, exploring potential markets in Africa, or leading a diverse team at home, you don't have to master the nuances of every culture you encounter. With cultural intelligence, or CQ, you can lead effectively in any context.

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

Fifty years ago, neuroscientists thought that a mature brain was fixed like a fly in amber, unable to change. Today, we know that our brains and nervous systems change throughout our lifetimes. This concept of neuroplasticity has captured the imagination of a public eager for self-improvement - and has inspired countless Internet entrepreneurs who peddle dubious "brain training" games and apps. In this book, Moheb Costandi offers a concise and engaging overview of neuroplasticity for the general listener.

Did you ever wonder why one person is rich and another is poor, one is happy and another is sad? Dr. Joseph Murphy offers guidelines to put you on the right path. As the founder of the Church of Divine Science, Dr. Murphy produced books, tapes, and radio broadcasts on spiritual matters, the historical values of life, the art of wholesome living, and the teachings of great philosophers from both the Eastern and the Western cultures.

"Unflinchingly irreverent, laugh-out-loud funny, and heartbreakingly honest." —Elizabeth Acevedo, National Book Award winner and New York Times bestselling author of The Poet X In the vein of powerful reads like The Hate U Give and The Poet X, comes poet Morgan Parker's pitch-perfect novel...

In This is Beyond Budgeting: A Guide to More Adaptive and Human Organizations, award-winning author Bjarte Bogsnes describes a tested and proven way of making organizations more adaptive and human. This involves radically changing traditional management, including the budgeting process, the central nervous system of rigid and bureaucratic organizations. In this book, you’ll learn to establish a highly decentralized and dynamic management model with more adaptive and self-regulating processes, designed in line with and not against human nature.