Titres dans Écriture et publication

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and...

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

NOW AVAILABLE ON AUDIO! Before he gave us the “one of a kind classic” (The Wall Street Journal) memoir On Writing, Stephen King wrote a nonfiction masterpiece in Danse Macabre, “one of the best books on American popular culture” (Philadelphia Inquirer). From the author of dozens of #1...

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.

A day-by-day guide to help aspiring writers through the process of getting the first draft of a novel or memoir onto the page, The 90-Day Novel was workshopped at LA Writers' Lab over the course of 10 years and has helped thousands of writers complete their work.

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

An indispensable guide in the bestselling Save the Cat! story structure series that reveals the 15 essential plot points needed to make any young adult novel a success, from an accomplished novelist and the author of Save the Cat! Writes a Novel. In Save the Cat! Writes a Young Adult Novel...

Ceux qui n'ont pas d'objectifs ne risquent pas de les atteindre. Si vous voulez vivre de vos écrits, avoir un plan pour y arriver vous permettra d'y arriver plus vite. Vous êtes un auteur. Vous transformez les pensées dans votre tête en actifs de propriété intellectuelle de valeur. Vous comprenez à quel point le mot écrit peut être puissant. Il est maintenant temps d'utiliser vos mots pour créer un business plan afin de faire passer votre carrière d'écrivain à l'étape suivante, quelle que soit votre situation.

"Part memoir, part pep talk, the timely and inspirational guide for listeners and writers alike exudes Anders's colloquial and casual presence." - AudioFile Magazine This program is read by the author. From Charlie Jane Anders, the award-winning author of novels such as All the Birds in the Sky...

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

Renowned, bestselling novelist Chuck Palahniuk takes us behind the scenes of the writing life, with postcards from decades on the road and incredible examination of the power of fiction and the art of storytelling. In this spellbinding blend of memoir and insight, bestselling author Chuck...

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

With dazzling wit and astonishing insight, Bill Bryson—the acclaimed author of The Lost Continent—brilliantly explores the remarkable history, eccentricities, resilience and sheer fun of the English language. From the first descent of the larynx into the throat (why you can talk but your dog...

In this engaging and deeply informed audiobook, Stephen Knight looks at the different manifestations of Robin Hood at different times and places in a mythic biography with a thematic structure. The best way to get at the essence of the Robin Hood myth, Knight believes, is in terms not of chronological and generic progression but of the purposes served by heroes.

Veteran horror screenwriter and novelist Jamie Nash leads us into the shadows of Blake Snyder’s legendary Monster in the House genre—and sheds light over the secrets to crafting truly terrifying tales.

Here is a new collector's edition of this modern classic as you have never heard it before, read by Natalie Goldberg herself, and then infused with her most personal reflections about this "magic manual" for all writers. Try these ingenious, Zen-based exercises to expand your writing skills ¿ or just for fun.

Décryptez Le Roi Arthur de Michaël Morpurgo avec l'analyse du PetitLitteraire.fr !Que faut-il retenir du Roi Arthur, le célèbre roman de chevalerie pour la jeunesse ? Retrouvez tout ce que vous devez savoir sur cette œuvre dans une analyse complète et détaillée.Vous trouverez notamment dans cette fiche :• Un résumé complet• Une présentation des personnages principaux tels qu'Arthur Pendragon, Merlin et Lancelot• Une analyse des spécificités de l'œuvre : le schéma actantiel, le schéma narratif et le roman de chevalerieUne analyse de référence pour comprendre rapidement le sens de l'œuvre.