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Bad writing can't be blamed on the internet or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. What do skilful writers know about the link between syntax and ideas? How can we overcome the Curse of Knowledge, the difficulty in imagining what it's like not to know something we do? And can we distinguish the myths and superstitions from rules that enhance clarity and grace? As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art (yes, 'their'). 

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