Titres dans Marketing et ventes

A must-listen resource for EVERYONE in sales and management. Learn to solve problems, the formula for success and failure and living well, how to have something good to say, how to take an interest in life and people, the four "ifs" that make life worthwhile, communication and how to say it well, and how to read your audience.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Image clé est un podcast dédié à tout créateur de contenu, monteurs vidéos débutants comme intermédiaires ou bien experts. Dylan Casalis, Alexandre Mériguet et Mathis Chantereau racontent leur parcours et toute l'actualité de leur agence : Endorthings. Des raccourcis, accélérateurs, techniques, astuces et conseils pour bien prendre en main sa vie de freelance et de monteur vidéo. Retrouvez-nous aussi sur YouTube : https://link.endorthings.com/ytb Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Master the art of Instagram advertising and turn your followers into loyal customers with The Complete Guide to Instagram Ads. This comprehensive resource covers everything you need to create, manage, and scale profitable ad campaigns — from beginner basics to advanced targeting strategies.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Pour découvrir et comprendre les Métiers du Digital qui recrutent avec les interviews de Bertrand Jonquois auteur de "Je trouve un Job dans le Digital" édité chez chez Dunod (https://www.dunod.com/entreprise-et-economie/je-trouve-un-job-dans-digital-metiers-qui-recrutent-et-conseils-pro-pour) en 2024. Nos Interviews donnent la parole aux professionnels du numérique pour expliquer le quotidien de ces métiers. Nous respectons la parité et favorisons l'inclusion dans nos interviews, en donnant la parole à tous pour favoriser l'employabilité dans tous les métiers du Digital. Retrouvez ...

À travers ce classique de la vente, Orison Swett Marden, présente les principes indémodables sur la façon de réussir à vendre ce qu’on est et ce qu’on possède quel que soit le moyen ou l’époque ! Plus qu’un livre de vente, c’est un livre de relation vendeur client, et où l’argent n’est que le résultat ! Vous voulez de meilleurs résultats ? Alors maîtrisez L’Art de La Vente !

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Voici la très belle légende de Hafid, un jeune chamelier, l’ardent désir était d’améliorer sa situation dans la vie. Ne sommes-nous pas tous des vendeurs quelle que soit notre occupation ou notre profession ? Ne devons-nous pas nous vendre pour trouver un employeur, obtenir un contrat, chercher un partenaire de vie, ou encore défendre nos idées ? Encore plus, nous devons nous vendre à nous-même pour trouver le bonheur et la paix de l’esprit.

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.