Marketing is a skill you can learn and master over time. And one you need to!

Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.

Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:

• Marketing is your message. You build and work on crafting it over time. It's like the water you serve people.
• Media are the tools you use to deliver that message. Like the many different glasses you can serve the water in.

When you know how to master your marketing, and you know the different media you can use to deliver it, you can effectively get your message out there, make more sales, and grow your business!

IN THIS EPISODE, YOU'LL LEARN:

• What Earned Media is and how to generate it
• What Owned Media is and why it's so valuable
• What Paid Media is and how to know when it's time for you to use it

Get more!

• Grab your Free Ticket for the next masterclass on April 22: How to Grow Your Yoga Business on Instagram
• Follow @thebusinessofyoga on Instagram
• The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.

In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15!

Today, I want to convey the MOST important thing when it comes to creating results in your business. Because it's not just actions you take.

The limitations you face in your business will be predominantly created in your mind. The wins you experience will be too!

Your mind is like a projector. The thoughts you're thinking will project out onto reality.

Today, we're diving into how to understand your thoughts, how to best respond to 6 common limiting fears, and how to build a mindset that will set you up to create AND experience success in your business.

Thinking like a business owner is a business skill that you have to acquire.

This is the first step!

IN THIS EPISODE, YOU'LL LEARN:

• What happens in your business when you truly understand your mind and your beliefs
• The breakdown of where different thoughts come from in your brain
• The 6 key fears to look out for as potential "oversensitive smoke alarm" thoughts
• How to turn "I can't" into "How can I?"

Get more!

• Grab your Free Ticket for the next masterclass on April 15: How to Grow Your Yoga Business on Instagram
• Follow @thebusinessofyoga on Instagram
• The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

In Episode 213, I teach you exactly what you should be doing in your after class announcements.

This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.

Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k.

Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue.

I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer."

I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me.

But just saying the logistics of your next offer out loud will not generate revenue.

When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase!

IN THIS EPISODE, YOU'LL LEARN:

• How to differentiate delivering from selling
• What most Yoga businesses do wrong here
• Why the Bystander Effect keeps people from jumping on your after class announcement
• Exactly what you need to make a clear, well-crafted offer
• How many logistics to include in your announcement (hint: zero)

Get more!

• Follow @thebusinessofyoga on Instagram
• The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.