Are you looking for ways to revolutionize your branding strategy? Wondering how to stand out in a crowded market and create a brand that empowers your business to thrive?

In an upcoming episode of STEM in Stilettos, host Zofia Morales will be joined by Asia Dore, a brand strategist with a mission to simplify branding for entrepreneurs. They will dive into the importance of branding for your bottom line, the significance of confidently differentiating yourself in your industry, and how to be the solution to a specific problem through branding.

Listeners will gain valuable insights on building effective and profitable brands that resonate with their audience and drive success. This episode promises to empower female founders to leverage branding as a powerful tool for growth and impact in the digital market.

00:00 Introduction to STEM Stilettos
00:11 Meet Asia Do: From Photography to Brand Strategy
01:36 Defining Brand and Branding
03:27 Asia's Journey: Accidental Entrepreneur to Brand Strategist
07:01 The Importance of Brand Strategy in Business
10:40 Understanding Your Ideal Client
17:47 The Strategy Audacity Method
21:03 Building a Cohesive Brand
22:09 Clarity in Branding
22:44 The Importance of Consistency
25:48 Leveraging Your Brand
33:32 The Role of Visuals and Personality
38:13 AI and Branding
41:51 Final Thoughts and Masterclass Invitation

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Asia Dore is a brand strategist on a mission to simplify and revolutionize the concept of branding so every entrepreneur can take full advantage of it to grow their business. Using her signature STRATEGY/AUDACITY™ Method, she's helped hundreds of business owners build effective and profitable brands that empower them to leverage their unique expertise.

My 30-minute masterclass that teaches you the five core elements you need to brand yourself as an expert. Use code "STILETTOS" for 100% off!
https://asiadore.com/masterclass

Connect with Asia Here:

Facebook: https://www.facebook.com/asiadorebrandstrategist/

LinkedIn: https://www.linkedin.com/in/asiadore/

Instagram: https://www.instagram.com/asia.dore

OptIn URL: https://asiadore.com/audacious-authority/

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/

Are you a female tech founder facing challenges in navigating the male-dominated tech industry and balancing work-life responsibilities? Do you struggle with imposter syndrome and self-doubt while seeking support and community in your entrepreneurial journey?

Join Zofia Morales on STEM in Stilettos as she sits down with Nancy Bistritz-Balkan, a seasoned communications leader and intrapreneur, to explore strategies for empowerment and success in the tech world. Nancy shares insights on driving innovation from within large organizations, overcoming obstacles, and balancing risk with vision.

Tune in to learn how to thrive as a female entrepreneur in a competitive industry and take your startup to new heights.

Key Takeaway: Listeners will gain valuable advice on navigating challenges, overcoming self-doubt, and building a support system to excel as female founders in the tech industry.

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Nancy Bistritz-Balkan is a senior communications and marketing executive with a passion for transforming complex business challenges into compelling, strategic narratives that drive change, build trust, and inspire action. An award-winning storyteller and change agent, she’s known for translating complexity into clarity and leading high-impact programs across crisis communications, B2B marketing, internal engagement, and executive visibility. With deep expertise in regulated industries like healthcare, financial services, and technology, Nancy has held senior roles at Equifax, McKesson, and CHEP. She began her career as a journalist and has since built integrated communications functions from the ground up —earning a reputation as a high-EQ leader who builds strong teams and trusted enterprise partnerships. Her superpower? Navigating ambiguity with clarity and purpose.

Connect with Nancy Here:

LinkedIn: https://www.linkedin.com/in/nbistritz/

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/

Are you struggling to balance work and personal life as a female founder in the tech industry? Do self-doubt and imposter syndrome hold you back from unleashing your full potential?

Join Zofia Morales and Alison Mullins in a dynamic conversation where they discuss overcoming obstacles, finding support, and thriving as female founders in the digital market. Discover how to conquer challenges and embrace success in a male-dominated industry.

Listeners will gain actionable insights on overcoming self-doubt, finding a supportive community, and striving for success in the tech industry as female founders.

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Alison Mullins is a dynamic leader in the construction materials industry. She is the recipient of WithIt's 2025 WOW Award for Sales Excellence and is known for her unmatched expertise in surfaces and global knowledge. As the founder of Rep Methods and ACCM, she empowers small trade businesses with tailored sales training and innovative marketing strategies designed specifically for the industry. A two-time best-selling author, Alison's influence and thought leadership extend far beyond her core expertise.

As the exclusive sales consultant for Grassi Pietre SRL, a family-owned limestone quarrier and manufacturer in Vicenza, Italy, Alison brings over 20 years of sales experience. Her work spans luxury residential, commercial, and hospitality projects across North America, providing clients with invaluable insights into sourcing and utilizing the finest natural surfaces worldwide.

Through her innovative businesses, Alison empowers trade professionals to excel in their fields while helping designers and architects master the complexities of working with natural stone. Her passion for craftsmanship, dedication to excellence, and commitment to empowering others set her apart as an inspiring leader and mentor in the industry.

Get a free 1:1 sales coaching session with Alison here.
https://www.repmethods.com/coaching
Promo Code: STEMINSTILETTOS

Connect with Alison Here:

Facebook: https://www.facebook.com/repmethods

X: https://x.com/AlisonRep

LinkedIn: https://www.linkedin.com/in/alisonmullins/

Instagram: https://www.instagram.com/repmethods/

OptIn URL: https://www.repmethods.com/contact-us

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/

Are you struggling to balance the demands of running a startup with your personal life? Do you find yourself facing burnout and seeking a way to reinvent yourself in both your career and personal journey?

Tune in to STEM in Stilettos as Zofia Morales sits down with Dr. Manisha Ghimire, an internal medicine physician turned founder of Momkinz, to discuss her inspiring journey through postpartum depression, burnout, and career transformation. Learn how Dr. Ghimire navigated unexpected challenges, embraced support, and aligned with her passions to rebuild her life on her own terms. Discover the power of seeking help, reinventing yourself, and pursuing your dreams even in the face of adversity.

In this episode, listeners will gain insights into navigating postpartum challenges, overcoming burnout, harnessing the impact of telemedicine, and finding balance and fulfillment in both personal and professional spheres.

Key Takeaway: Listeners will take away valuable lessons on the importance of seeking support, reinventing oneself, and pursuing passions to overcome challenges and lead a fulfilling life.

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Dr. Manisha Ghimire is a board-certified internal medicine physician, obesity medicine specialist, and telemedicine expert licensed in all 51 U.S. states. She’s also the founder of Momkinz, a platform connecting new moms to trusted postpartum professionals. As an immigrant mom and physician, Manisha faced deep postpartum gaps—even with medical training. Her journey through burnout, career shifts, and rediscovering purpose led her to advocate for mothers to get help, build community, and reinvent themselves when needed. She believes women don’t have to do it all alone—and shouldn’t. On and off the mic, she encourages moms to pursue their dreams, take care of themselves, and embrace support.

Connect with Dr. Manisha Here:

Facebook: https://www.facebook.com/momkinz.mom/

LinkedIn: https://www.linkedin.com/in/manisha-ghimire-md-a46a772aa/

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/

Are you wondering how to navigate the challenges of being a female tech founder? Why is cultural identity essential to unlocking career success? What does it take to build a movement that transforms careers and communities across the world?

In this episode of STEM in Stilettos, host Zofia Morales sits down with Adaeze Iloeje-Udeogalanya, TEDx speaker and founder of African Women in STEM. Together, they delve into empowering pathways for women to lead and thrive in STEM, the significance of cultural identity in unlocking career success, and the transformative power of building communities that support women globally. Adaeze shares the mission and vision behind African Women in STEM and reflects on the inspiration behind her TEDx talk.

Tune in to discover how leadership, cultural inclusion, and strong communities can unlock success for women in STEM and inspire them to maximize their potential and thrive in their careers.

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Adaeze Iloeje-Udeogalanya is a TEDx speaker and founder of African Women in STEM, an organization empowering African women globally in STEM fields. With two decades of experience in engineering and energy, she has managed projects worth over half a billion dollars.

As a catalyst for change, Adaeze speaks powerfully about leadership, cultural inclusion, and community building. Her TEDx Talk challenges professionals to embrace their cultural identity as a key to innovation. Through her Leadership Development Program, she helps women in STEM design careers aligned with their values to maximize their potential.

Adaeze has been featured in the San Francisco Examiner as one of 10 leading voices shaping the future of their industry. She was named Black Leaders Worldwide Top Leader of 2024 and is a 2025 Women Changing the World Global Awards winner.

Connect with Adaeze Here:

Facebook: https://www.facebook.com/AfricanWomeninSTEM/

LinkedIn: https://www.linkedin.com/in/adaeze-iloeje-udeogalanya/

Instagram: https://www.instagram.com/africanwomenin_stem/

Opt-in: https://link.africanwomeninstem.com/community

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/

Are you struggling to scale your business and feeling overwhelmed by operational chaos? Do you find yourself hesitant to bring in operational support, fearing the cost of delay?

In this episode of "STEM in Stilettos," join host Zofia Morales as she dives into a transformative conversation with Kristin Ginter, the Wizard of O.P.S. and founder of ATXponential, to uncover the unseen operational moves that can help female founders optimize and scale sustainably. From the real cost of doing it all yourself to the delegation traps that stall growth, Kristin shares practical frameworks, founder-tested advice, and bold truths that will empower you to lead sustainably and drive success in the fast-paced tech landscape.

Tune in to learn how to go from overwhelmed to optimized with actionable strategies and mindset shifts that will set you on the path to sustainable growth and success.

Key Takeaway: Listeners will gain insights on the importance of optimizing operations, delegating effectively, and embracing sustainable growth strategies to overcome operational bottlenecks and scale their businesses successfully.

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Kristin Ginter is the Wizard of O.P.S.—a master of optimizing, prioritizing, and scaling operations for founders and fast-growing teams around the world. With over two decades of leadership experience spanning 90+ countries, she’s built a reputation for transforming operational chaos into clarity through sharp strategy, streamlined systems, and sustainable growth plans.

As Co-Founder of ATXponential, Kristin offers fractional COO services for entrepreneurs scaling from 6 to 8 figures. Her proprietary O.P.S. Framework™ (Optimize, Prioritize, Scale) helps founders delegate with confidence, automate what drains them, and build businesses that don’t burn them out. She specializes in team infrastructure, strategic planning, systems implementation, and market expansion—especially for those eyeing the U.S. market.

Kristin has led large-scale coaching teams, supported global SaaS launches, and helped companies like The ASK Method improve client retention by 30% through operational innovation. Known for her calm, strategic presence, she blends high-performance leadership with emotional intelligence, and always brings a little magic behind the curtain.

Connect with Kristin Here:

Facebook: https://www.facebook.com/kginter19

Twitter: https://x.com/atxponential

LinkedIn: https://www.linkedin.com/in/kristinginter/

Instagram: https://www.instagram.com/therealwizardofops/

Opt-in: https://go.atxponential.com/about-me

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/

Are you a female founder grappling with the challenges of scaling your business, staying true to your mission, and navigating the entrepreneurial journey?

Join Zofia Morales on STEM in Stilettos as she sits down with the remarkable Dr. Andi Simon, founder of Simon Associates Management Consultants, to explore her inspiring odyssey from corporate anthropology to successful entrepreneurship. Discover the pivotal strategies, the power of mentorship, and the vision for a future where women thrive as business leaders in a candid conversation filled with actionable insights and empowering advice.

Dr. Andi Simon will share her experiences, triumphs, and insights on scaling businesses, giving back through the Simon Initiative in Entrepreneurship, championing women in entrepreneurship, and finding the delicate balance between purpose and profit. Don't miss this episode as Andi imparts valuable wisdom on overcoming barriers, the role of networks and mentorship, and painting a future where women entrepreneurs flourish.

Key Takeaway: Through Dr. Andi Simon's journey, listeners will glean inspiration, practical tips, and a renewed sense of empowerment to tackle their own entrepreneurial challenges with confidence and grace.

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Discover your #1 leadership pitfall here: leadershippitfallquiz.com

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Guest Bio:

Andi Simon, PhD is an internationally recognized leader in corporate anthropology and the founder and CEO of Simon Associates Management Consultants (SAMC). For over two decades, she has used anthropological theory, methods, and tools to help organizations see their businesses through fresh eyes.

A sought-after speaker and consultant, Andi has led over 500 workshops and engagements on Change Matters, Blue Ocean Strategy®, and culture change for organizations.

Andi is the award-winning author of three books:

• On the Brink: A Fresh Lens to Take Your Business to New Heights (Axiom Bronze Best Business Book, 2017)
• Rethink: Smashing the Myths of Women in Business (Amazon bestseller, Axiom Bronze Best Business Book, 2022)
• Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success (2023), co-authored with Edie Fraser and Robyn Freeman Spizman, celebrating and elevating women in business.

Her podcast is On the Brink with Andi Simon.

Connect with Andi Here:

Facebook: https://www.facebook.com/SimonAssociatesManagementConsultants

Twitter: https://twitter.com/Andisamc

LinkedIn: https://www.linkedin.com/in/andisimon/

Instagram: https://www.instagram.com/andreajsimon/

Website: https://www.simonassociates.net/

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Host Bio:

Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.

Connect with Zofia Here:

Youtube - https://www.youtube.com/@STEMinStilettos

LinkedIn - https://www.linkedin.com/in/zofiarenneamorales/

Facebook - https://www.facebook.com/zofiarennea.morales/