Couverture de Grow Your Law Firm

Grow Your Law Firm

De : Ken Hardison
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  • Résumé

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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    Épisodes
    • The Impact of AI on the Legal Industry with Hamid Kohan

      The Impact of AI on the Legal Industry with Hamid Kohan
      May 10 2024
      Welcome to episode 226 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, President and CEO of Legal Soft. Hamid and Ken discuss how AI and automation transform the legal industry, improving client interactions and retention. They delve into the importance of leveraging technology for client acquisition, personalized communication, and nurturing lasting relationships to boost law firm profitability and efficiency while adapting to the evolving landscape of legal practice. Distinguished Serial Entrepreneur, Author, and Legal Tech Innovator Hamid Kohan is a dynamic force in the business world, celebrated for his exceptional ability to scale law firms of all sizes. His journey began in Silicon Valley, where he served as the Director of Business Development at Sun Microsystems, collaborating with prominent figures like Eric Schmidt (Google CEO) and Carol Bartz (Yahoo CEO). From there, he took on the role of President at Web Radio, orchestrating a remarkable ascent to a valuation of $1 billion and leading the company to a successful IPO on the New York Stock Exchange. Currently, Hamid stands as the President and CEO of Legal Soft, spearheading the revolution of the legal industry and virtual legal staffing. His visionary leadership has propelled Legal Soft to the forefront of legal tech innovation, optimizing law firm operations and driving efficiency. Moreover, Hamid is the esteemed founder of Magic Law Group, a prestigious national law firm specializing in personal injury, lemon law, employment law, and workers' compensation. His entrepreneurial prowess has established Magic Law Group as a leading force in the legal landscape. Notably, Hamid is an award-winning author, with influential books like "How to Scale Your Stupid Law Firm," "How to Scale Your Stupid AI Law Firm," and the upcoming "How to Tune-Up Your Practice." These acclaimed works equip legal professionals with invaluable strategies, enabling them to achieve growth and success. With an unwavering commitment to legal tech innovation, Hamid Kohan is at the forefront of AI initiatives in the industry, further solidifying his position as a thought leader and trailblazer. What you’ll learn about in this episode: 1. How to leverage technology for client retention: - Establishing formal programs for client retention - Nurturing existing clients for referrals and repeat business 2. The AI Impact in Law Firms: - Utilizing AI for client acquisition - Enhancing marketing strategies with AI insights 3. Importance of Regulations in AI Implementation: - Ensuring transparency and compliance with regulations - Disclosing the use of AI tools to clients and audiences 4. Using AI in Case Management: - Streamlining case management processes with AI - Automating document collection and medical record summaries 5. Simplifying AI Adoption in Law Firms: - Providing all-in-one AI solutions tailored to specific practice areas - Making AI tools user-friendly and easy to navigate Resources: https://www.tiktok.com/@legal.soft?lang=en https://www.threads.net/@legal.soft https://www.instagram.com/legal.soft/?hl=en https://legalsoft.com/hamid-kohan/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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      29 min
    • Creating Clarity in Law Firms with a Fractional COO with Jon Cumberworth

      Creating Clarity in Law Firms with a Fractional COO with Jon Cumberworth
      May 3 2024
      Welcome to episode 225 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jon Cumberworth. They discuss the vital role of a fractional COO in law firms, emphasizing the importance of clarity in vision and communication for team alignment. They delve into leveraging technology, AI, and offshore resources to optimize efficiency and profitability, highlighting the transformative impact on business growth and success. Jon Cumberworth's primary focus is on assisting service-based businesses in defining and implementing frameworks and systems that enable them to achieve their revenue, profit, and leadership development objectives. With over 19 years of experience in both international and domestic business operations and leadership, he appreciates the opportunities that have led to success in various roles across multiple industries. His achievements include progressing within a global sales team to become General Manager in Dubai for an 8-figure steel supply and manufacturing business and negotiating the successful acquisition of a bootstrapped company he co-founded. Having worked in both large corporations and bootstrapped startups, Jon has discovered the critical importance of intentional and sincere efforts in creating a positive company culture and investing in leadership development for long-term business success. He recognizes that achieving these goals demands consistent dedication and focus from the top down. Jon understands that a company's performance is largely influenced by its people. He prioritizes hiring individuals who align with the company's core values over those who merely fit the skillset and experience criteria. For Jon, it is essential to foster a culture where team members feel comfortable sharing ideas and concerns, as this openness is vital for their growth and development. What you’ll learn about in this episode: 1. Importance of Clarity in Vision: Having a clear vision of who you serve and what products/services you offer is crucial for strategic growth.Utilizing technology, AI, and automation can streamline processes, increase profitability, and save time for adding value. 2. Role of Fractional COO: Fractional COOs play a key role in implementing the firm's vision and building teams for growth.Businesses may struggle with finding and keeping great employees, emphasizing the need for effective hiring processes. 3. Execution is Key: Knowledge alone is insufficient; successful outcomes require putting knowledge into action effectively.Considering offshore resources and AI can enhance efficiency and profitability without the need for significant staff expansion. 4. Strategic Growth in Stages: Growth, profitability, and freedom often come in stages, with clarity being the foundation for progress.Empowering team members with technology to handle tasks like data analysis and call grading can increase efficiency and bottom-line growth. 5. Identifying Business Needs: Asking critical questions about business growth goals and team challenges can help determine the need for a fractional COO.Overcoming hiring difficulties and conveying a clear vision to employees is essential for business success and talent retention. Resources: https://www.linkedin.com/in/joncumberworth/ https://www.facebook.com/profile.php?id=100091565901209 https://twitter.com/ActingExecs Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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      24 min
    • Unlocking Niche Audiences with Streaming TV Targeting with David Klein

      Unlocking Niche Audiences with Streaming TV Targeting with David Klein
      Apr 26 2024
      Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies. David works with law firms and their agencies across the country helping them maximize the effectiveness of their programmatic media buying. After 15 years of managing pay-per-click advertising, SEO, targeted display ads, social media marketing, and website building, he joined ConsulTV in October 2021 to help digital advertisers move toward programmatic ad buying, especially in the OTT and online video arena. What you’ll learn about in this episode:
      1. How to Allocate Sufficient Budget:
        • Ensuring that enough budget is set aside for streaming ad campaigns is crucial, as underfunding can lead to poor outcomes.
        • Just like direct mail campaigns require substantial investment for significant results, streaming ads need proper financial backing to be effective.
      2. Focus on Targeting and Frequency:
        • The success of streaming TV ads heavily depends on how accurately audiences are targeted.
        • Controlling how often ads are shown to the same viewer is essential to maximize impact without causing viewer fatigue.
      3. Understand Cost Differences:
        • Although streaming ads might have higher costs per thousand impressions (CPMs) than traditional TV ads, the benefits of targeted reach and customization can justify the expense.
        • Viewing the higher costs as an investment in more precise and impactful advertising can lead to better overall returns.
      4. Technological Advancements in TV:
        • With more affordable smart TVs becoming common, the reach of streaming ads extends to a broader audience.
        • Enhancements in TV technology not only improve user experience but also expand how advertisers can engage with potential clients.
      5. Strategic Advertising for Lead Generation:
        • The primary objective of any advertising effort is to generate leads and drive business growth.
        • Monitoring and analyzing the results of digital marketing campaigns ensures that law firms can adapt and optimize their strategies in an ever-changing media landscape.
      Resources: https://www.consult.tv/
      https://www.facebook.com/Consult.tv
      https://twitter.com/ConsultvandOLV
      https://www.linkedin.com/in/davidkleinsalesleader/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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      33 min
    Management Marketing et ventes Economie
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