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Grow Your Law Firm

Grow Your Law Firm

De : Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economie Management Management et direction Marketing et ventes
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  • How to Turn Social Media Into More Cases With Monty Cain & Payton Rigler

    How to Turn Social Media Into More Cases With Monty Cain & Payton Rigler
    May 15 2026
    Welcome to episode 331 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Monty Cain of Cain Law and Payton Rigler, who leads the firm's social media efforts. Together, they discuss how their firm is using social media to reach new audiences, build brand awareness, and generate case growth in a competitive market.

    The conversation focuses on how law firms can use social media differently than traditional marketing. Payton explains how creating relatable, trend-based content helps humanize attorneys and make the firm more approachable, especially to younger audiences. Monty shares how their firm has shifted from more formal, informational content to a mix of engaging and educational posts, resulting in significant increases in visibility and client sign-ups.


    What you'll learn in this episode:

    1. How Social Media Expands Your Reach
      - Why traditional marketing often misses younger audiences
      - How social platforms create new opportunities for visibility

    2. Creating Content That Connects
      - Why relatable, trend-based content performs better than formal posts
      - How showing personality builds approachability and trust

    3. The Power of Consistency and Engagement
      - Why posting regularly and interacting with others drives growth
      - How engagement with local accounts increases exposure

    4. Why You Need a Dedicated Social Media Role
      - Why assigning social media as a side task limits results
      - How having a focused team member improves consistency and performance

    5. Blending Branding with Education
      - How to balance entertaining content with informational posts
      - Why building awareness leads to long-term case growth



     Resources:
    Website: cainlaw-okc.com
    LinkedIn: linkedin.com/in/monty-cain-61401a39
    LinkedIn: linkedin.com/in/paytonrigler
    Facebook: facebook.com/CainLawOffice Instagram: instagram.com/cainlawokc



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    22 min
  • How to Take Control of Your Firm's Finances - With Leah Miller

    How to Take Control of Your Firm's Finances - With Leah Miller
    May 8 2026
    Welcome to episode 330 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Leah Miller, founder and CEO of Firmly Profits. Leah brings over a decade of experience as a firm administrator and CFO in a personal injury law firm, and now helps law firm owners across the country gain clarity and control over their finances through fractional CFO services.

    The conversation dives into what a CFO actually does for a law firm and why so many firms struggle with understanding their numbers. Leah explains the difference between a bookkeeper, CPA, financial advisor, and CFO, and why each plays a distinct role. She also shares how law firm owners can use financial data to make smarter operational decisions, improve cash flow, and build a roadmap for growth.

    What you'll learn in this episode:

    1. What a CFO Actually Does
      - The difference between a bookkeeper, CPA, financial advisor, and CFO
      - Why a CFO focuses on growth strategy and future planning

    2. How to Understand Your Financials
      - Why most law firm owners don't fully understand their P&L
      - How to use percentages of revenue to evaluate performance

    3. Stabilizing Cash Flow in Contingency Firms
      - Why cash flow does not have to be feast or famine
      - How to use case data and trends to create predictable revenue

    4. Turning Data Into Decisions
      - How financial data reveals operational problems and opportunities
      - Why improving operations can increase profitability without more cases

    5. Planning for Growth with Confidence
      - How to forecast revenue and know when to hire or scale
      - Why consistent financial review leads to long-term success



    Resources:
     Website: firmlyprofits.com
    LinkedIn: linkedin.com/in/leahlnmfinancial
    Facebook: facebook.com/profile.php?id=100091343407958 Instagram: instagram.com/leah_lnm_financial



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    30 min
  • How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis

    How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis
    May 1 2026
    Welcome to episode 329 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy brings years of hands-on experience building and scaling law firm marketing systems, helping firms grow from early stages into high-performing operations.

    The conversation focuses on what law firm owners should look for when hiring marketing talent and how to structure a marketing department as the firm grows. Cassidy explains why many firms struggle with marketing hires, how to think about roles like marketing coordinator versus director, and what responsibilities should stay in-house versus outsourced. She also shares how systems, not just tactics, are the key to scaling marketing effectively.


    What you'll learn in this episode:

    1. How to Hire the Right Marketing Role
      - Why titles like coordinator, manager, and director matter when hiring
      - How to find strong candidates even without a large budget

    2. What to Keep In-House vs. Outsource
      - Why SEO and certain creative tasks are better outsourced
      - What responsibilities your internal marketing hire should own

    3. Why Systems Drive Scalable Growth
      - How marketing systems allow firms to grow faster and more efficiently
      - Why most firms fail to scale because they lack structure

    4. The Future of Marketing and AI
      - Why firms are shifting back toward human-driven client experiences
      - How AI can increase productivity without replacing relationships

    5. How Marketing Impacts Profitability
      - Why understanding firm finances helps marketers drive better results
      - How reducing overhead creates more opportunity to invest in growth




    Resources:
     Website: cooperhurley.com LinkedIn: linkedin.com/in/cassidythemarketer
    Facebook: facebook.com/VirginiaBeachinjurylawyer
    Instagram: instagram.com/cooperhurleyinjurylawyers




    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    28 min
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