Looking for a unique addition to your next party or event? Earnest Neal of DonutNV might have exactly what you're looking for. As the franchise owner of this mobile donut experience in Paramus, Earnest brings freshly-made mini donuts directly to your doorstep.

What makes DonutNV special isn't just the product – it's the experience. Unlike traditional donut shops where pastries are made hours before serving, these mini treats are prepared right before your eyes. The custom trailer features a window where guests can watch the entire donut-making process, creating an interactive food experience that delights both children and adults alike. With 18 standard toppings and regular specialty additions, the customization options ensure everyone finds their perfect flavor combination.

The concept caters to various events – from birthday parties and weddings to corporate gatherings and school fundraisers. Earnest, who maintains his primary career in cybersecurity, started this business as an additional revenue stream, exemplifying how modern entrepreneurs are building diverse income portfolios. Since its founding in 2014 (originally as Cinnamony Donuts) and rebranding to DonutNV, the franchise has expanded to over 100 locations nationwide.

Beyond donuts, the trailer offers freshly squeezed lemonade in seven fruit flavors, coffee, and seasonal beverages like apple cider. Whether you're hosting an intimate backyard gathering or organizing a large community event, having fresh donuts made on-site creates a memorable experience that standard catering simply can't match. Ready to bring the sweet aroma of freshly-made donuts to your next event? Contact Earnest directly at 551-305-3678 or visit DonutNV.com to learn more about bringing this unique food experience to your next gathering.

DonutNV Paramus

Earnest Neal

(551) 305-3678

paramus@donutnv.com

donutnv.com

Marketing your business successfully isn't just about being found—it's about creating trust and meaningful connections with potential customers. In this enlightening conversation, Avivit Fisher, owner of REdD Strategy marketing consultancy, shares powerful insights on how local businesses can rise above the noise in today's competitive marketplace.

"Relationships are the number one thing," Avivit emphasizes, revealing why your website serves as your digital home base while platforms like Google Business Profile can dramatically increase your visibility without expensive advertising. She expertly breaks down why many business owners struggle with marketing—from therapists who dislike self-promotion to contractors with neglected online presence—and offers practical solutions that work across industries.

The discussion delves into the psychology behind consumer decision-making, particularly the critical "know, like, and trust" journey that transforms strangers into loyal customers. Avivit explains how reviews function as social proof, why email marketing remains essential for service businesses, and the specific incentives that motivate people to engage with your brand. For business owners wondering about return on investment, her insights on consistency and methodical approach provide a clear roadmap to success.

Beyond marketing tactics, Avivit shares her personal journey from graphic designer to marketing consultant, including the surprising benefits of entrepreneurship. Her story of building a business while raising children resonates with anyone seeking more flexibility and independence in their professional life. Whether you're a therapist, contractor, lawyer, or any local service provider, this conversation offers valuable strategies to enhance your marketing approach and connect more effectively with your community.

Ready to transform your business's visibility and build lasting trust with customers? Visit ranklocalNJ.com to learn more about Avavit's services or connect with her on LinkedIn.

REdD Strategy

Avivit Fisher

646-745 7209

avivit@reddstrategy.com

reddstrategy.com

When chlorinated pools wreaked havoc on her competitive swimmer daughter's sensitive skin, Evelien Zonneveld turned frustration into innovation. After trying countless commercial products that only made things worse, this Dutch-born Closter mom took matters into her own hands, creating what would become Swimmers Block Bar - a line of all-natural skincare specifically formulated for swimmers.

From her kitchen laboratory, Evelyn meticulously researched, tested, and perfected formulations built around three core principles: eliminating chlorine, cleansing skin, and providing deep nourishment. Her signature products harness the power of natural ingredients like activated charcoal (which absorbs chlorine and odors), Himalayan pink salt, oatmeal, shea butter, essential oils, and vitamin-rich additions that work together to combat the harsh effects of pool chemicals.

What makes Swimmers Block Bar truly special is Evelyn's unwavering commitment to quality and freshness. Each soap, lotion, and body butter is handcrafted to order, using ingredients sourced exclusively from small, family-owned businesses. This dedication extends beyond her own daughter - her products now serve competitive swimmers, casual pool-goers, and even those with skin conditions like psoriasis and eczema who've found unexpected relief in her gentle formulations. With every batch made fresh in small quantities, Swimmers Block Bar represents the perfect intersection of necessity, entrepreneurship, and a mother's determination to solve a problem affecting the entire swimming community.

Ready to transform your post-swim skincare routine? Visit swimmersblockbar.com to discover natural solutions for chlorine-damaged skin, or find Evelyn at local swim meets with her testers and freshly-made products in hand.

EKatora Soaps & Skincare

Evelien Zonneveld

201-362-6155

evelien@ekatorasoaps.com

swimmersblockbar.com

Tired of missing your own parties while stuck behind the grill or frantically refilling ice buckets? Christine Lanza, founder of Party Professionals, shares the solution to the number one party-hosting problem: the host never gets to enjoy the celebration.

Christine's journey into professional event support began as a side gig while working full-time as a single mom. What started as weekend serving quickly evolved into a comprehensive business addressing a universal need. "It's overwhelming when you're doing it yourself," Christine explains, pinpointing the struggle many hosts face. Her company now boasts a team of 30 staff members ready to transform any gathering from stressful to enjoyable.

Unlike traditional caterers, Party Professionals offers flexible service options that complement your existing plans. They'll work alongside your preferred vendors – or recommend trusted partners from Christine's extensive network – handling everything from setup and breakdown to serving and bartending. They even provide skilled grillers who'll man your backyard barbecue while you mingle with guests. For summer's busy entertaining season of graduations, communions, and Memorial Day gatherings, this support proves invaluable.

The emotional reward of Christine's work resonates throughout her business philosophy: "Nine times out of 10, it's a happy outcome. You're making people happy, and that is priceless." With services available throughout Northern New Jersey, parts of New York, and nearby Pennsylvania, Party Professionals creates space for hosts to create meaningful memories instead of frantically managing logistics. Visit partyprofessionalsllc.com or call 201-424-7828 to transform your next event into an experience you'll actually get to enjoy.

Party Professionals LLC

Christine Lanza

(201) 424-7828

Partyprofessionalsnj1@outlook.com

partyprofessionalsllc.com

What happens when creative passion meets entrepreneurial spirit? Kristen Donofrio's journey from corporate marketing professional to celebrated balloon artist reveals the unexpected paths our careers can take when we follow our curiosity.

The founder of Mamafrio Celebrations transformed a frustrating experience assembling an Amazon balloon arch for her daughter's birthday during COVID into a thriving business creating spectacular balloon installations for events throughout Bergen County and beyond. Her work transcends traditional balloon arrangements – crafting everything from wedding dresses made entirely of balloons to massive 30-by-30-foot ceiling installations requiring forklifts and days of meticulous work.

"I just create it, I figure it out," Kristen explains of her approach to challenging projects, describing the adrenaline of problem-solving under pressure when things go wrong minutes before clients arrive. This resourcefulness, combined with her background in advertising and marketing, has allowed her to build a business primarily through word-of-mouth and social media. Her Instagram portfolio showcases her range – from intimate birthday bouquets to the 96-foot balloon walls she created for Saint Joseph's Hospital's fashion fundraiser.

The conversation reveals the behind-the-scenes reality of entrepreneurship: boundary-setting challenges, late nights working after the children go to bed, and the crucial importance of a strong support system. "Find your people who uplift you," Kristen advises those considering starting a business, crediting her success to her supportive family network.

Want to transform your next celebration with Kristen's balloon magic? Visit her Instagram @mamafriocelebrations or fill out her inquiry form to start bringing your celebration vision to life. Each creation is custom-designed to match your event theme, venue specifications, and personal style – transforming ordinary milestones into extraordinary memories.

Mamafrio Celebrations

Kristen Donofrio

(201) 962-5585

mamafriocelebrations-IG

What happens when psychology, project management expertise, and a knack for organization come together? The answer lies in the transformative work of Cheryl Bock, founder of CBOrganizing, who joins us to reveal how professional organizing extends far beyond tidying up spaces—it's about creating peace of mind and emotional wellbeing.

Cheryl unpacks the fascinating intersection between our physical spaces and mental health, explaining why she views organizing as a therapeutic tool rather than just an aesthetic pursuit. "You can attain a sense of peace or order in your life when sometimes everything else is going crazy," she shares, detailing how taking control of even one small area can significantly impact overall wellbeing.

Throughout our conversation, we explore the range of services professional organizing encompasses—from preparing homes for sale to helping clients navigate major life transitions. Particularly moving is Cheryl's work with individuals experiencing trauma or loss, where she becomes not just an organizer but "a shoulder to cry on" while helping clients make difficult decisions about possessions carrying deep emotional attachments.

Drawing from her own entrepreneurial journey, Cheryl offers valuable insights about transitioning from corporate life to building a successful business. Despite pandemic challenges and personal life changes, she credits her passion for helping others as the driving force behind her persistence. "You need to keep your passion strong and be true to yourself," she advises, emphasizing the importance of grit and consistent effort.

Whether you're drowning in clutter, preparing for a major life change, or simply curious about the psychological benefits of organization, Cheryl's perspective will transform how you think about your relationship with your spaces and possessions. Tune in to discover how the right organizational systems—tailored to your unique needs and thinking style—might be the key to unlocking greater calm and control in your life.

CBOrganizing

Cheryl Bock

Bergen County, NJ Allendale, NJ 07401.

(551) 579–7491

cbockorg@gmail.com

cborganizing.com

The walls around us tell stories, but sometimes they need a fresh chapter. That's where professional painting comes in, transforming spaces with expertise that goes far beyond simply applying color to a surface.

Christopher Hagen, owner of Paint It All Professional Painting Services in Fair Lawn, NJ, joins us to share insights from his 11-year career in the painting industry. Having recently relocated from Florida to New Jersey (partly to pursue his midlife passion for snowboarding!), Chris brings a wealth of knowledge about both the technical aspects of painting and the dramatic transformations it can create in homes and businesses.

One of the most valuable revelations from our conversation is that vinyl siding doesn't need to be replaced when you want a color change. With proper bonding primers and surface preparation, vinyl and aluminum siding can be beautifully painted, saving homeowners thousands compared to replacement. Chris explains the importance of thorough cleaning and preparation before any painting project—whether interior walls, exteriors, or specialized materials—as these steps determine how long your paint job will last.

We also tackle the overwhelming world of paint colors. Remember when homes had just primary colors on their walls? Today's hundreds of options (including countless shades of white alone) can create decision paralysis. Chris offers practical advice for choosing the right color, emphasizing the critical role lighting plays in how colors appear. His professional recommendation: apply two solid coats of sample colors and view them throughout the day under different lighting conditions before making your final decision.

The transformation that comes from a professional paint job brings joy not just to homeowners but to Chris himself. "Taking something older or damaged and making it aesthetically pleasing again" drives his passion for the craft. With proper preparation and application, paint can completely rejuvenate a space for a fraction of the cost of full renovations.

Ready to transform your space? Whether it's interior rooms, exterior surfaces, vinyl siding, or even a playground set needing restoration, professional painting might be the cost-effective solution you're looking for. Listen now to discover how the right approach to painting can breathe new life into any environment.

Paint it All LLC

Christopher Hagen

201-742-3000

christopherhagen24@gmail.com

paintitall.biz

From center stage to center stage of her own business, Jessica Loscalzo brings her professional dance background to The Dance Bag, Bergen County's premier dance retail destination now located in Paramus Park Mall.

Jessica's journey began as a 14-year-old professional dancer who eventually competed on Season 2 of "So You Think You Can Dance" before touring with various artists. After 15 years teaching dance, a serendipitous opportunity led her to take over The Dance Bag, transforming her passion for dance into a thriving business serving studios and dancers nationwide.

What makes The Dance Bag special in today's retail landscape? It's the experience and expertise that simply can't be replicated online. Whether it's a 45-minute pointe shoe fitting on their in-store stage or custom-branded studio apparel, Jessica and her team go beyond merely selling products to become trusted partners in every dancer's journey. They work directly with studio owners to ensure parents and students get exactly what they need without the hassle of returns or uncertainty.

The business continues to evolve with innovations like The Dance Bag Convention, bringing together manufacturers, teachers, and dancers for master classes and shopping each August. Despite challenges from online competitors and supply chain issues, The Dance Bag thrives by focusing on community connections and memorable experiences—from a child's first tutu to a graduating senior's solo costume.

For dancers of all ages and styles—ballet, tap, jazz, contemporary, or ballroom—The Dance Bag offers quality products and invaluable knowledge. Visit them at their new location in Paramus Park Mall next to Sephora, or call 201-444-6175 to discover why local expertise makes all the difference in dance attire and accessories.

The Dance Bag

Jessica Loscalzo

(201) 444-6175

700 Paramus Park

Paramus Nj 07652

suite 1455

thedancebag.com