Marketing your business successfully isn't just about being found—it's about creating trust and meaningful connections with potential customers. In this enlightening conversation, Avivit Fisher, owner of REdD Strategy marketing consultancy, shares powerful insights on how local businesses can rise above the noise in today's competitive marketplace.

"Relationships are the number one thing," Avivit emphasizes, revealing why your website serves as your digital home base while platforms like Google Business Profile can dramatically increase your visibility without expensive advertising. She expertly breaks down why many business owners struggle with marketing—from therapists who dislike self-promotion to contractors with neglected online presence—and offers practical solutions that work across industries.

The discussion delves into the psychology behind consumer decision-making, particularly the critical "know, like, and trust" journey that transforms strangers into loyal customers. Avivit explains how reviews function as social proof, why email marketing remains essential for service businesses, and the specific incentives that motivate people to engage with your brand. For business owners wondering about return on investment, her insights on consistency and methodical approach provide a clear roadmap to success.

Beyond marketing tactics, Avivit shares her personal journey from graphic designer to marketing consultant, including the surprising benefits of entrepreneurship. Her story of building a business while raising children resonates with anyone seeking more flexibility and independence in their professional life. Whether you're a therapist, contractor, lawyer, or any local service provider, this conversation offers valuable strategies to enhance your marketing approach and connect more effectively with your community.

Ready to transform your business's visibility and build lasting trust with customers? Visit ranklocalNJ.com to learn more about Avavit's services or connect with her on LinkedIn.

REdD Strategy

Avivit Fisher

646-745 7209

avivit@reddstrategy.com

reddstrategy.com