Couverture de Friends with Benefits

Friends with Benefits

Friends with Benefits

De : Sam and Jason Yarborough
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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.

Not "business time" with friends.

This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.

Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.

We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.

Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.

Because we all know, business time is personal.

© 2025 Friends with Benefits
Economie Marketing et ventes
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    Épisodes
    • The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World
      May 22 2025

      Send us a text

      Jen Waltz doesn’t just build partner programs, she rewires them for impact.

      In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just pushing portals. We talk trust, seller psychology, the 7-partner strategy from Jay McBain, and why emotional intelligence is your most valuable asset in GTM.

      Jen also shares her personal journey, growing up at the intersection of four cultures, learning from a fighter pilot father and financial strategist husband, and how that shaped her unique leadership lens.

      This one’s got it all: heart, humor, hard truths, and tactical gold.

      Whether you’re a partner leader, aspiring board member, or just thirsty for curiosity (shoutout to Jen’s self-proclaimed “thirst trap for learning” mindset), this is your episode.

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      43 min
    • The Zero to One Partnership Playbook with Joe Henderson
      May 6 2025

      Send us a text

      Joe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-to-face interactions. He highlights the significance of curiosity and open-mindedness in navigating diverse business cultures. We delve into the concept of "unreasonable hospitality," inspired by Will Guidera's book, and how it can transform partner relationships by focusing on proactive engagement and creating exceptional experiences. The episode explores the challenges of assessing a company's readiness for partnerships and setting realistic expectations, with Joe offering insights into the timeline and metrics for building a successful partner program from zero to one.

      Join us for Arcadia Leadership Experience - ArcadiaLeadershipExperience.com

      Will Guidera's Unreasonable Hospitality https://amzn.to/44Vhzcw

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      56 min
    • From FBI Spy Recruitment to Building Unbreakable Alliances with Robin Dreeke
      Apr 29 2025

      Send us a text

      Join Jason and Sam on the Friends with Benefits podcast as they chat with Robin Dreeke, a former FBI counterintelligence expert. Robin shares his unique insights on building trust and relationships, drawing from his 21 years of experience in the FBI. He talks about the importance of understanding others' challenges and priorities, and how genuine curiosity and transparency can foster trust. Robin also discusses how his experiences in espionage translate to business leadership, emphasizing the power of authentic connections. Whether you're in the world of spycraft or business, Robin's advice on human behavior and trust-building is invaluable.

      Check out Robin's latest book here: https://amzn.to/4lQXN8f

      Join us this summer: Arcadialeadershipexperience.com/


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      59 min

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