The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World
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The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World
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Jen Waltz doesn’t just build partner programs, she rewires them for impact.
In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just pushing portals. We talk trust, seller psychology, the 7-partner strategy from Jay McBain, and why emotional intelligence is your most valuable asset in GTM.
Jen also shares her personal journey, growing up at the intersection of four cultures, learning from a fighter pilot father and financial strategist husband, and how that shaped her unique leadership lens.
This one’s got it all: heart, humor, hard truths, and tactical gold.
Whether you’re a partner leader, aspiring board member, or just thirsty for curiosity (shoutout to Jen’s self-proclaimed “thirst trap for learning” mindset), this is your episode.
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