Summary

In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings.

Takeaways

• ProfitTree helps sellers track profits and optimize ads.
• Personalized baby books are a growing niche in the market.
• Embroidered products can be sourced locally for customization.
• Cruise shirts are popular for group sales and bulk orders.
• Personalized dog shirts are trending and can be customized easily.
• Digital patterns are a low-cost entry point for sellers.
• AI can assist in creating digital products and patterns.
• Etsy favors listings that encourage bulk purchases.
• Understanding minimum order quantities can reduce startup costs.
• Networking with local artisans can enhance product offerings.

Chapters

00:00 Introduction to Etsy Trends
02:46 Exploring the First Trend: Personalized Baby Books
08:00 Second Trend: Embroidered Blankets
11:16 Third Trend: Cruise Shirts
14:48 Fourth Trend: Personalized Dog Shirts
17:00 Fifth Trend: Digital Patterns

Resources

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Watch this episode on YouTube: https://youtu.be/OzQZIpmi3mQ

About ProfitTree

1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial

LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree

Summary

In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs.

Takeaways

• Jay is about to cross 125,000 shirts sold on Amazon.
• Stress can manifest physically and is a silent killer.
• Designing for the customer is crucial for success.
• Niche marketing is essential for effective selling.
• Utilizing technology tools can streamline the design process.
• Selling emotions is key to connecting with customers.
• Competition in the market validates demand for products.
• A year of commitment is necessary for business success.
• Implementing what you learn is as important as learning itself.
• Quality design is essential; ugly designs won't sell.

Chapters

00:00 Introduction and Milestones
01:58 Transitioning from Corporate to Print on Demand
07:34 Understanding Customer Needs
10:23 Niche Marketing Strategies
15:35 The Importance of Emotion in Design
24:34 Tech Stack and Tools for Success
31:05 Navigating the Algorithm: Understanding Customer Confusion
31:54 Targeting Big Niches: The Balance of Competition
33:13 Defining Your Ideal Customer: Niche Down for Success
35:07 The Importance of Keywords: Broad vs. Long Tail
36:50 Shopping Mindset: Understanding the Buyer’s Perspective
39:00 Creative Chaos: Organizing Your Design Process
41:11 Emerging Trends: Summerween and Beyond
45:57 Nutrition Label Parodies: A Unique Design Opportunity
48:53 Researching Trends: Finding Your Target Demographic
52:59 Mindset Matters: Resilience in Business
57:44 Setting Realistic Expectations: The Long Game in Business

Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo

Resources

Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast

Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst

Gold City Ventures Website: https://goldcityventures.com/pdcst

Follow Jay on YouTube: https://www.youtube.com/@jayswayworks

Check out Jay's Membership: https://go.goldcityventures.com/jays-way

Summary

Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast

In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, personalized ornaments, and hidden message mugs, providing practical advice for beginners looking to enter the print-on-demand space. The conversation emphasizes the importance of understanding customer needs and the potential for unique, giftable products in the e-commerce market.

Takeaways

• Emily crossed $600,000 in revenue from her POD shop.
• Wedding vow journals are a surprising bestseller on Etsy.
• Funny career candles connect with specific audiences.
• Teacher tote bags offer a unique gift option.
• Ornaments can sell year-round, not just during holidays.
• Hidden message mugs are a trendy gift idea.
• Etsy is a go-to platform for unique gifts.
• Understanding customer needs is crucial for product success.
• Simple designs can lead to significant sales.
• Print on demand allows for easy entry into e-commerce.

Chapters

00:00 Introduction to Print on Demand Success
05:36 Exploring Wedding Vow Journals
10:51 The Rise of Funny Career Candles
13:43 Innovative Teacher Tote Bags
18:06 Year-Round Sales of Ornaments
22:53 Hidden Message Mugs: A New Trend

Resources

https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar

https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course

https://goldcityventures.com/pdcst - Gold City Ventures Website

Follow Emily on:

https://www.instagram.com/ecommemily - Emily's Instagram https://www.youtube.com/@ecommemily - Emily's YouTube