Summary

In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://order.goldcityventures.com/first-1000-month-ebook).

They also introduce a new podcast format called 'Hidden Gems' that will feature successful Etsy sellers sharing actionable tips. Additionally, they explore current trends in wall art and emerging aesthetic styles in the market.

Takeaways

• Cody achieved $10,000 in sales in a new Etsy shop.
• Spending 5-10 hours a week can yield significant results.
• Main listing images are crucial for attracting buyers.
• First sales can happen quickly with the right strategies.
• The new eBook offers detailed strategies for Etsy success.
• The podcast will feature actionable insights from successful sellers.
• Many sellers are underpricing their digital products.
• Emerging aesthetic trends can influence product design.
• It's important to align product themes with market trends.
• The new podcast format aims to provide concise, actionable content.

Chapters

00:00 Introduction to Gold City Ventures
02:24 Cody's Etsy Success Story
05:01 Scaling with Digital Products
09:02 The Importance of Listing Images
15:24 New eBook Launch
17:41 Introducing the Hidden Gems Format
20:48 Trends in Wall Art and Aesthetics

Resources

https://order.goldcityventures.com/first-1000-month-ebook - Ebook to learn how to scale an Etsy shop to $1,000/month

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed

In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups.

Takeaways:

- Cassie's mock-up store has generated $70,000 in sales.

- Simply Listed automates the mock-up creation process for Etsy sellers. The tool can create 1,000 mock-ups in just three minutes.

- The Laws of Creativity is a recommended read for aspiring creatives.

Resources:

Simple Listed Free Trial: https://go.goldcityventures.com/simply-listed

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/9lmp4nfasdY

Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17

They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).

The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability.

Takeaways:

1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.

2 TACOS provides a more holistic view of ad performance than ROAS.

3 Organic sales should be established before running ads.

4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.

5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.

6 Etsy may favor sellers who invest in ads, creating a competitive edge.

Resources:

1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17

LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40

Gold City Ventures: https://goldcityventures.com/

Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah

Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04

The Gift Lab print-on-demand course

^ 50% off through Monday night at Midnight making it $147

Beyond

^ $397 package deal for annual membership plus The Gift Lab

Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey.

Takeaways

1 Deanna started her Etsy journey by creating custom stuffed monsters.

2 Creative marketing strategies can significantly enhance visibility.

3 Collaboration with local businesses can drive traffic and build community.

Resources Gold City Ventures: https://goldcityventures.com/

Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/

The Playhouse: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/

Watch on YouTube: https://youtu.be/2ukb25dDaLU

In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing.

Try Everbee: https://go.goldcityventures.com/everbee

Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space.

Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare.

Chapters

00:00 Introduction and Guest Introduction

03:36 Trends in Etsy Selling and Personalization

07:53 Niche Markets and Successful Selling Strategies

10:48 The Role of Social Media in Etsy Sales

13:44 Holiday Sales Trends and Insights

17:44 Summer Sales and Market Activity

19:47 Upcoming Features in Everbee

24:07 Data Accuracy and Sources

30:48 Final Thoughts and Advice

Resources:

Gold City Ventures: https://goldcityventures.com/

Everbee: https://go.goldcityventures.com/everbee

Watch on YouTube: https://youtu.be/zE4LiP4jIEk