Couverture de Content Deconstructed

Content Deconstructed

De : Mark Johnstone
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  • Résumé

  • In Content Deconstructed, successful content creators share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they came up with the ideas in the first place and what they think makes the ideas work. We also look at the habits, traits and processes these content creators share that enable them to come up with so many successful content ideas. Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble. You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation. We hope you enjoy the show.
    Mark Johnstone
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    Épisodes
    • Britt Klontz - Promoting your content to journalists

      Britt Klontz - Promoting your content to journalists
      Apr 23 2021
      Discover what Britt has learned from a decade of promoting successful content campaigns, as well as the insights she’s gained from interviewing PRs and journalists for the We Earn Media podcast. In this episode, Britt provides insights on virtually every step of the PR pitching process. Britt Klontz is a digital PR and content marketing consultant, based in Seattle. She is passionate about developing resourceful & engaging content for her clients and strongly believes that “branding isn't just a logo or a CTA, but storytelling at its finest.” You can find Britt online at twitter.com/Britt_Klontz And the We Earn Media podcast at weearnmedia.com You can find extensive show notes for this episode (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resources on Content hubble to help you do just that. Check out contenthubble.com
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      1 h et 2 min
    • Gisele Navarro – Creating content people want to share

      Gisele Navarro – Creating content people want to share
      Mar 11 2021
      Discover how NeoMam’s vision and values transformed the content they create. Learn how they try to destroy their ideas, how to add a little extra to your content, and how to avoid the campaign sausage machine. Gisele Navarro is the CEO of NeoMam Studios, the agency where she was formerly Head of Outreach and Director of Operations. Gisele gets involved in almost every aspect of creative campaigns, and has had a lot of success doing so. You can find Gisele at twitter.com/ichbinGisele You can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resources on Content hubble to help you do just that - contenthubble.com
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      48 min
    • James Barnes & Sean Fitzsimons - Campaigns that make the headlines

      James Barnes & Sean Fitzsimons - Campaigns that make the headlines
      Mar 11 2021
      Discover what it really takes to make a great content campaign. In this episode, we really get into the details. We cover how to turn data into compelling headlines, how to give your ideas a fresh twist, the dilemma of aiming for original ideas over safer ones, how to turn a game into a story, the importance of a clearly articulated headline, how to make data-driven content that doesn't look like data, and so much more! This was a deep dive, and was fascinating to speak to two people who clearly think about the finer details. Sean Fitzsimons is Creative Director at Verve Search. You can find him on Twitter at https://twitter.com/seand_f James Barnes is now Creative Lead at NeoMam Studios. And you can find him on Twitter at https://twitter.com/JBarnesyy As always, you can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resource on Content hubble to help you do just that. Check out Contenthubble.com.
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      1 h et 16 min
    Marketing et ventes Economie
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