Couverture de Unstuck - Marketing for Founders

Unstuck - Marketing for Founders

Unstuck - Marketing for Founders

De : Unstuck Marketing
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À propos de cette écoute

 UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.

Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.

Hosted by a seasoned Fractional CMO with 13+ years of experience in eCommerce, SaaS, and digital marketing, UNSTUCK helps you get exactly that: unstuck. No overused frameworks. No buzzwords. Just strategic thinking for real businesses.

Expect solo episodes, rapid-fire "10 tips" formats, and occasional deep dives on what's working now in online marketing.If you're building something real - and want clarity, momentum, and results - start here.

→ Learn more or connect at your-fractional-cmo.comCopyright Unstuck Marketing Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • The Silent Funnel Killer: Why Your CTA Doesn’t Work (And How to Fix It)

      The Silent Funnel Killer: Why Your CTA Doesn’t Work (And How to Fix It)
      Mar 4 2025
      In Episode 22 of Unstuck: Marketing for Founders, Maurice reveals the real reason why most Calls to Action underperform—and it has nothing to do with button color or font size. He shows how misaligned messaging, low emotional urgency, and vague next steps silently kill conversion, even if the rest of your funnel is solid. You’ll learn how to audit your current CTAs, make them frictionless and compelling, and avoid the common mistakes that confuse or repel leads. This episode is packed with psychological triggers and practical examples you can apply to landing pages, emails, and sales content. For more on how to build CTAs that convert across your entire funnel, visit your-fractional-cmo.com.
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      7 min
    • Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

      Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly
      Mar 1 2025
      In Episode 21 of Unstuck: Marketing for Founders, Maurice dives into the psychology and strategy behind positioning that neutralizes pricing friction. Instead of lowering rates or stacking bonuses, he shows how founders can shift their perceived value through clarity, authority, and relevance. Listeners will learn how to audit their own brand position, identify misalignments, and elevate their perceived market status—whether they sell SaaS tools, coaching, or services. The episode includes actionable tips on refining messaging, visuals, and differentiation so clients stop comparing you on price. For founders ready to move away from discount-driven selling, visit your-fractional-cmo.com to build positioning that sells itself.
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      7 min
    • Funnel Audits – How to Fix Leaks Without Burning Everything Down

      Funnel Audits – How to Fix Leaks Without Burning Everything Down
      Feb 21 2025
      In Episode 20 of Unstuck: Marketing for Founders, Maurice explains how to diagnose and fix broken funnels without starting from scratch. He walks through a simple, repeatable framework that helps founders identify friction points, misaligned messaging, and drop-off zones across the customer journey. You’ll learn how to approach your own marketing funnel with a strategic lens—auditing key stages like traffic, conversion, onboarding, and retention. Maurice also shares the exact questions he uses during audits as a Fractional CMO to drive consistent growth across SaaS, services, and coaching businesses. For personalized support or to book your own audit, head over to your-fractional-cmo.com.
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      9 min
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