Épisodes

  • The Silent Funnel Killer: Why Your CTA Doesn’t Work (And How to Fix It)

    The Silent Funnel Killer: Why Your CTA Doesn’t Work (And How to Fix It)
    Mar 4 2025
    In Episode 22 of Unstuck: Marketing for Founders, Maurice reveals the real reason why most Calls to Action underperform—and it has nothing to do with button color or font size. He shows how misaligned messaging, low emotional urgency, and vague next steps silently kill conversion, even if the rest of your funnel is solid. You’ll learn how to audit your current CTAs, make them frictionless and compelling, and avoid the common mistakes that confuse or repel leads. This episode is packed with psychological triggers and practical examples you can apply to landing pages, emails, and sales content. For more on how to build CTAs that convert across your entire funnel, visit your-fractional-cmo.com.
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    7 min
  • Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

    Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly
    Mar 1 2025
    In Episode 21 of Unstuck: Marketing for Founders, Maurice dives into the psychology and strategy behind positioning that neutralizes pricing friction. Instead of lowering rates or stacking bonuses, he shows how founders can shift their perceived value through clarity, authority, and relevance. Listeners will learn how to audit their own brand position, identify misalignments, and elevate their perceived market status—whether they sell SaaS tools, coaching, or services. The episode includes actionable tips on refining messaging, visuals, and differentiation so clients stop comparing you on price. For founders ready to move away from discount-driven selling, visit your-fractional-cmo.com to build positioning that sells itself.
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    7 min
  • Funnel Audits – How to Fix Leaks Without Burning Everything Down

    Funnel Audits – How to Fix Leaks Without Burning Everything Down
    Feb 21 2025
    In Episode 20 of Unstuck: Marketing for Founders, Maurice explains how to diagnose and fix broken funnels without starting from scratch. He walks through a simple, repeatable framework that helps founders identify friction points, misaligned messaging, and drop-off zones across the customer journey. You’ll learn how to approach your own marketing funnel with a strategic lens—auditing key stages like traffic, conversion, onboarding, and retention. Maurice also shares the exact questions he uses during audits as a Fractional CMO to drive consistent growth across SaaS, services, and coaching businesses. For personalized support or to book your own audit, head over to your-fractional-cmo.com.
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    9 min
  • Conversion Triggers – The Psychology Behind Why People Say Yes

    Conversion Triggers – The Psychology Behind Why People Say Yes
    Feb 20 2025
    In Episode 19 of Unstuck: Marketing for Founders, Maurice explores the hidden psychological levers that make people buy. From urgency and social proof to contrast and cognitive ease, he breaks down the real reasons prospects say “yes”—and why most marketing fails to activate them. You’ll learn how to build conversion into your funnel structure, your copy, and your content without resorting to gimmicks. Maurice also shares practical examples of how founders, coaches, and SaaS tools can use subtle but powerful conversion cues to increase clarity, trust, and action. To build a funnel that sells naturally and consistently, visit your-fractional-cmo.com.
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    9 min
  • Retention Is the New Growth – How to Keep Clients Coming Back and Buying More

    Retention Is the New Growth – How to Keep Clients Coming Back and Buying More
    Feb 19 2025
    In Episode 18 of Unstuck: Marketing for Founders, Maurice dives deep into the hidden engine behind sustainable growth: client retention. Instead of constantly chasing new leads, he explains how to build systems and experiences that keep your best customers engaged, satisfied, and buying more over time. You’ll learn how to identify churn risks early, design high-value upsells, and implement retention-driven onboarding and offboarding strategies. Maurice also covers how to create simple but powerful “return loops” that bring clients back when they’re ready for the next step. If you want to grow without constantly starting from zero, visit your-fractional-cmo.com to build a smarter retention system.
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    8 min
  • Lead Quality – How to Attract Better Prospects and Repel the Wrong Ones

    Lead Quality – How to Attract Better Prospects and Repel the Wrong Ones
    Feb 18 2025
    In Episode 17 of Unstuck: Marketing for Founders, Maurice breaks down why most marketing problems are actually lead quality problems. He explains how to build messaging, positioning, and systems that naturally attract ideal clients while filtering out low-quality or misaligned ones. You’ll learn how to prequalify prospects before they reach out, what red flags to watch for, and how to use friction strategically to create self-selection. Maurice also shares why better leads lead to faster closes, better retention, and fewer headaches in fulfillment. For expert help designing a growth system that prioritizes lead quality over lead volume, visit your-fractional-cmo.com.
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    8 min
  • Funnels That Don’t Feel Gross – How to Build Ethical, Conversion-Driven Journeys

    Funnels That Don’t Feel Gross – How to Build Ethical, Conversion-Driven Journeys
    Feb 17 2025
    In Episode 16 of Unstuck: Marketing for Founders, Maurice shares a clear framework for designing sales funnels that convert ethically and efficiently. You'll learn how to shift from pushy tactics to trust-based journeys that align with modern buyer behavior. The episode covers key components like intent-based entry points, frictionless transitions, and value-driven nurture content. Maurice explains how to make each step feel natural and helpful, rather than manipulative or desperate. If you want to build a funnel that reflects your values and drives results, head to your-fractional-cmo.com.
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    8 min
  • Irresistible Offers – How to Make People Want to Buy Before They Even See the Details

    Irresistible Offers – How to Make People Want to Buy Before They Even See the Details
    Feb 16 2025
    In Episode 15 of Unstuck: Marketing for Founders, Maurice shows how to build irresistible offers that drive conversions effortlessly. You'll learn why most founders struggle not because of their product, but because of how their offer is framed. Maurice walks through the three pillars of a magnetic offer—clear outcome, high perceived value, and minimized friction—and provides examples across SaaS, consulting, and service-based businesses. He also explains how to layer scarcity, urgency, and risk reversal to tip hesitant buyers into action. For help crafting offers that truly sell themselves, visit your-fractional-cmo.com.
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    8 min