Don’t Build a Funnel. Build a Journey.
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Don’t Build a Funnel. Build a Journey.
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In Episode 23 of Unstuck: Marketing for Founders, Maurice challenges the outdated funnel-first mindset and explains why building a buyer journey creates far better results. He breaks down how prospects think, feel, and decide—and how linear funnels often ignore the real path to trust and action. Listeners will learn how to map out a journey that starts before the first click, leverages narrative and timing, and ends with aligned, high-intent conversions. This episode equips founders with practical tools to shift from cold automation to warm relationship-building - without sacrificing scale.
For help designing a smarter, more human sales journey, visit your-fractional-cmo.com.
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