Nouveautés

"Attendez seulement d'avoir refermé ce livre pour voir à quel point le personal branding peut changer votre vie !". Être reconnu, signer des clients, augmenter vos revenus... le personal branding permet de valoriser votre travail, développer votre visibilité et accélérer votre carrière. En moins de trois ans, Caroline Mignaux est devenue l'une des personnalités les plus suivies du Marketing. Elle vous livre ses secrets pour : choisir vos plateformes ; créer du contenu irrésistible ; collaborer avec ceux que vous admirez ; gérer les critiques et les haters ; développer votre chiffre d'affaires.

Raise your hand if you've ever shopped online, made a financial decision, or pondered taking a job offer. What do all these have in common? They all require critical thinking. From deciding how to spend your money to where you want to work, critical thinking is essential for making choices that pay off. Applying critical thinking empowers you to assess your situation and make beneficial choices.

Le meilleur guide pratique de réussite par Brian Tracy ! Découvrez le livre audio très attendu Tais-toi et agis ! 7 étapes pour maîtriser les objectifs et transformez enfin tous vos rêves en réalité ! Nous vivons une époque formidable. Jamais plus de gens n’ont eu plus d’opportunités qu’aujourd’hui de démarrer de nouvelles activités, de nouvelles carrières, et d’atteindre de magnifiques réussites.

Le nouveau guide indispensable pour affirmer efficacement et sereinement son leadership ! Quels réflexes acquérir pour faire forte impression et marquer les esprits ? Comment déterminer votre style de pouvoir et en tirer parti ? Quelles stratégies mettre en place pour donner aux autres l'envie de vous suivre ? Cet ouvrage répond à ces questions essentielles en vous délivrant toutes les clés nécessaires pour devenir un leader dont l'impact et l'influence s'exercent de manière légitime et naturelle.

We live in a digital driven world that fixates on digital transactions, but what if we shifted our focus to building relationships in real life instead? This framework encourages precisely that, a shift from transactional thinking to relationship centered engagement that will set you up for long term success.

When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.

Der legendäre Lernkurs Führungsgeist lernen von Brian Tracy – jetzt im Hörbuchformat! Ihr unverzichtbarer Leitfaden, um eine Führungspersönlichkeit zu werden! Viele Menschen, die Führungskräfte werden, Führungsaufgaben übernehmen oder ihre Führungsqualitäten verbessern wollen, gehen den falschen Weg. Um andere Menschen führen zu können, müssen Sie zunächst eine Grundlage für Ihren eigenen Erfolg schaffen, bevor Sie andere inspirieren und motivieren. In Führungsgeist lernen zeigt Brian Tracy Ihnen, wie Sie Ihre täglichen Gewohnheiten ändern können, um ein starker Motivator zu werden und letztendlich Führungserfolge zu erzielen.

Master the complexities of project management with "PMP PMBOK 7 Edition" from Davidson's Audiobooks. Designed for professionals aspiring to excel in the Project Management Professional (PMP) certification, this study guide is the quintessential companion for your preparation, structured around the latest PMBOK Guide – Seventh Edition.

In "Dark Psychology & Mind Control Tactics for Making More Money," Dan Cohen explores the murky realms of mind control and psychological manipulation. This captivating book offers the keys to being a great persuader in the commercial and financial worlds. Cohen, a well-known behavioral psychology specialist, breaks down intricate ideas and gives listeners a toolkit of nuanced strategies that can swing any negotiation in their favor.

A última vez que você fez uma visita ao supermercado, parou para observar a quantidade de produtos que são ofertados para cada categoria? Com quantas marcas de refrigerante você se deparou? E pastas de dente, quantos tipos diferentes estavam presentes na gôndola? No mundo profissional o cenário é muito parecido. Milhares de pessoas disputam cargos e posições interessantes em empresas, e a maioria oferece os mesmos atributos: formação superior, duas línguas, especialização, experiência etc.

In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.

This fully updated fourth edition of Jon S. Bailey and Mary R. Burch’s bestselling Ethics for Behavior Analysts is an invaluable guide to understanding and implementing the newly revised Behavior Analyst Certification Board (BACB) Ethics Code for Behavior Analysts. Featured in this new edition are explanations of each code standard along with case studies drawn from questions submitted to Bailey's ABA Ethics Hotline along with edited responses.

The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Despite Agile's dominance in software development, 81% of UK and 89% of US business leaders are concerned about the timely delivery of projects. The success rates for transformation initiatives are alarming, with 96% of Agile transformations and 70% of digital transformations failing. Just 10% of companies that enter restructuring survive the process. Personal transformation success is also exceedingly rare, with only 7.5% of smokers successfully quitting despite 55% attempting to quit each year and just 1.8% of obese individuals maintaining a modest 5% weight loss over five years.

"Ich nehme Sie in diesem Buch mit auf eine Reise. Auf meine Reise durch die Zeit, durch mein Leben. Ich zeige Ihnen, wo ich herkomme und wie ich zu dem Marketing-Experten wurde, der ich heute bin und ich beweise Ihnen mit diesen sehr persönlichen Einblicken in meine Welt, dass es funktioniert: Wir schaffen mit unseren Gedanken Realitäten. Ich beweise Ihnen, dass es sich lohnt nach dem Hinfallen wieder aufzustehen." Markus Mensch

崩れつつあるネスモデル　2014年に刊行された『広告ビジネス次の10年』（翔泳社）で本書の著者らが予想した、次のような今後10年の広告ビジネスの動向は今では自明のものとなっています。

世界最大のリモート組織が実践する徹底したドキュメント化の手法

本書では世界最先端のリモート組織を実現するためのノウハウを、GitLab社が公開している「GitLab Handbook」をベースにしながら解説していきます。

Il concetto di "distruzione creatrice" - coniato da Joseph Schumpeter per indicare quel "processo di mutazione industriale che rivoluziona incessantemente dall'interno la struttura economica, distruggendo incessantemente quella vecchia, creandone incessantemente una nuova" - domina da decenni la teoria e la pratica dell'innovazione, al punto da essere spesso considerato l'unico tipo di progresso possibile per un'impresa. Tuttavia, quest'approccio impone un costo pesante: alle aziende che ne restano escluse, ma anche alla società in termini di posti di lavoro persi e del conseguente disagio sociale.