Résultats lu par "Richard Kemp" dans Toutes les catégories

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.

Originally conceived as a joint presentation between influential thinker and best-selling author Richard Dawkins and former evangelical preacher Dan Barker, this unique book provides an investigation into what may be the most unpleasant character in all fiction. Barker combs through both the Old and New Testaments (as well as 13 different editions of the "Good Book"), presenting powerful evidence for why Scripture shouldn't govern our everyday lives.

“Profitability development” could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of profitability can be utilized to increase the profitability in a company. The primary advantage of the model introduced is its simplicity, making it easy to involve everyone in the company when using it. This is important since the author has a profound conviction, based on decades in management, that the most important factor for creating success is to involve your entire staff.

As of 2012, Chinese tourists are the largest group of travelers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do, or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want.