Résultats lu par "Pam Ward" dans Toutes les catégories

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

With his tumultuous love life, relentless pursuit of a male heir, and drastic religious transformation, England's King Henry VIII's life sounds more like reality television than history. He was a man of fascinating contradictions. What could have caused his incredible paradoxes? Could there be a simple medical explanation for the king's descent into tyranny? Where do the answers lie? Blood will tell.

Is It You, Me, or Adult A.D.D.? is a meticulously researched, comprehensive guide to recognizing and dealing with Adult ADHD, offering a message of hope for the millions of people whose lives this disorder has impacted.

In 1954, in a remote South American village, a four-year-old girl was abducted and then abandoned deep in the Colombian rainforest. So begins the incredible true story of Marina Chapman, who went on to spend several years alone in the jungle, her only family a troop of capuchin monkeys. Using instinct to guide her, she copied everything they did and soon learned to fend for herself. At around 10 years old, a completely feral Marina was returned to civilisation by hunters, who sold her as a slave to a brothel. Beaten daily and groomed to be a prostitute, she escaped - to live the perilous existence of a Colombian city street kid.

If your life has been affected by addiction (yours or someone else's), abuse, trauma or toxic shaming, you may also be struggling with another invisible problem - codependency. Without your even being aware of the connection to the above issues, it has created additional life-long challenges such as endless guilt, anxiety, perfectionism, need to control, depression, a history of dysfunctional relationships and much more. This easy-to-understand, interactive book will reveal how codependency has sobotaged you, the lies it created in your beliefs and the truths that expose them.

Full of mother-wisdom, reassurance, and support, Sweet Sleep is the first book on nights and naps for breastfeeding families. It is a comprehensive how-to guide for making sane and safe decisions on how and where your family sleeps, backed by the latest research in pediatric care.

Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.

During the 19th century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism argues for slavery's centrality to the emergence of American capitalism in the decades between the Revolution and the Civil War.

What are little boys made of? It used to be frogs, snails, and puppy dog tails, but today it is MTV, ADD, and STDs. So how do parents raise their sons to be respectful and responsible young men in a toxic culture that relentlessly undermines masculine virtues such as moral strength, self-restraint, and respect for women? By letting boys be boys.

What difference does it make that Jesus was Jewish? In this unabridged audio download of Walking in the Dust of Rabbi Jesus, Lois Tverberg challenges readers to follow their Rabbi more closely by reexamining his words in the light of their Jewish context. Doing so will provide a richer, deeper...

From best-selling social commentator and cultural historian Barbara Ehrenreich comes this fascinating exploration of one of humanity's oldest traditions: the celebration of communal joy, historically expressed in ecstatic revels of feasting, costuming, and dancing. Ehrenreich uncovers the origins of communal celebration in human biology and culture, showing that such mass festivities have been indigenous to the West since the ancient Greeks.

With the country in the midst of World War II, you can be sure that the small town of Elderberry, Georgia, will pull together to find a missing child. And you can be equally certain that first-grade teacher Miss Dimple Kilpatrick will be in the rescue party - especially since Peggy Ashcroft is one of her students. Miss Dimple carves out a search path all her own and, once again, the sharp-as-a-tack teacher is right on point. She finds Peggy in the woods, but the child is too sick to walk and it's too difficult for Miss Dimple to navigate the uneven terrain in the dark.

Confused by caucuses, primaries, and pollsters? Puzzled by the various parties and special interest groups? Politics for Dummies has everything you need to understand local, state, and national politics; how to communicate with your elected officials; and what your representatives can do for you. You'll find out all about lobbying groups, sub-committees, the government branches, and how elections work.

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.

The War on Cops exposes the truth about officer use of force and explodes the conceit of "mass incarceration". A rigorous analysis of data shows that crime, not race, drives police actions and prison rates. The growth of proactive policing in the 1990s, along with lengthened sentences for violent crime, saved thousands of minority lives. In fact, Mac Donald argues, no government agency is more dedicated to the proposition that "black lives matter" than today's data-driven, accountable police department.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

Yesterday, your child was a sweet, well-adjusted eight-year-old. Today, a moody, disrespectful 12-year-old. What happened? And more important, how do you handle it? How you respond to these whirlwind changes will not only affect your child's behavior now but will determine how he or she turns out later. Julie A. Ross, executive director of Parenting Horizons, shows you exactly what's going on with your child and provides all the tools you need to correctly handle even the prickliest tween porcupine.

When a waiting world learned on April 12, 1955, that Jonas Salk had successfully created a vaccine to prevent poliomyelitis, he became a hero overnight. Born in a New York tenement, humble in manner, Salk had all the makings of a 20th-century icon - a knight in a white coat. In the wake of his achievement, he received a staggering number of awards and honors; for years his name ranked with Gandhi and Churchill on lists of the most revered people.

Howard Zinn’s A People’s History of the United States has sold over 2.5 million copies and is still required reading in some high school and college classrooms. But its polemic rewriting of American history as a story of oppression is an agenda-driven fairy tale that has no place in academia. In Debunking Howard Zinn, Mary Grabar debunks Howard Zinn’s lies and traces the damage his mega-bestseller has done to American education, culture, and politics.

Power has a God-given role in human relationships and institutions, but it can lead to abuse when used in unhealthy ways. Speaking into current #MeToo and #ChurchToo conversations, this book shows that the body of Christ desperately needs to understand the forms power takes, how it is abused, and how to respond to abuses of power.