Résultats lu par "Pam Ward" dans Toutes les catégories

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Internationally renowned psychiatrist and author Irvin Yalom has devoted his career to counselling those suffering from anxiety and grief. But never had he faced the need to counsel himself until his wife, esteemed feminist author Marilyn Yalom, was diagnosed with cancer. In A Matter of Death and Life, Marilyn and Irvin share how they took on profound new struggles: Marilyn to die a good death, Irvin to live on without her.

In this exciting book, Paula Fredriksen explains the variety of New Testament images of Jesus by exploring the ways that the new Christian communities interpreted his mission and message in light of the delay of the Kingdom he had preached. A new introduction reviews the most recent scholarship on Jesus and its implications for both history and theology.

Full of mother-wisdom, reassurance, and support, Sweet Sleep is the first book on nights and naps for breastfeeding families. It is a comprehensive how-to guide for making sane and safe decisions on how and where your family sleeps, backed by the latest research in pediatric care. 

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.

Although relatively common, borderline personality disorder (BPD) is often overlooked or misdiagnosed by therapists and clinicians and denied by those who suffer from it. If you were raised by a BPD parent, your childhood was a volatile and painful time. This book, the first written specifically for children of borderline parents, offers step-by-step guidance to understanding and overcoming the lasting effects of being raised by a person suffering from this disorder.

Yesterday, your child was a sweet, well-adjusted eight-year-old. Today, a moody, disrespectful 12-year-old. What happened? And more important, how do you handle it? How you respond to these whirlwind changes will not only affect your child's behavior now but will determine how he or she turns out later. Julie A. Ross, executive director of Parenting Horizons, shows you exactly what's going on with your child and provides all the tools you need to correctly handle even the prickliest tween porcupine.

Power has a God-given role in human relationships and institutions, but it can lead to abuse when used in unhealthy ways. Speaking into current #MeToo and #ChurchToo conversations, this book shows that the body of Christ desperately needs to understand the forms power takes, how it is abused, and how to respond to abuses of power. 

In 1954, in a remote South American village, a four-year-old girl was abducted and then abandoned deep in the Colombian rainforest. So begins the incredible true story of Marina Chapman, who went on to spend several years alone in the jungle, her only family a troop of capuchin monkeys. Using instinct to guide her, she copied everything they did and soon learned to fend for herself. At around 10 years old, a completely feral Marina was returned to civilisation by hunters, who sold her as a slave to a brothel. Beaten daily and groomed to be a prostitute, she escaped - to live the perilous existence of a Colombian city street kid.

Confused by caucuses, primaries, and pollsters? Puzzled by the various parties and special interest groups? Politics for Dummies has everything you need to understand local, state, and national politics; how to communicate with your elected officials; and what your representatives can do for you. You'll find out all about lobbying groups, sub-committees, the government branches, and how elections work. 

Thirty-six of the most interesting writers in the Pacific Northwest came together for a week-long marathon of writing live on stage. The result? Hotel Angeline, a truly inventive novel that surprises at every turn of the page. Something is amiss at the Hotel Angeline, a rickety former mortuary perched atop Capitol Hill in rain-soaked Seattle. Fourteen-year-old Alexis Austin is fixing the plumbing, the tea, and all the problems of the world, it seems, in her landlady mother’s absence.

Where does learning begin and how is it sustained and stored in the brain? For musicians, these questions are at the very core of their creative lives. Cognitive and neuroscience have flung wide the doors of our understanding, but bridging the gap between research data and music-making requires a unique immersion in both worlds. Lynn Helding presents a symphony of discoveries that illuminate how musicians can optimize their mental well-being and cognitive abilities. 

Discover a way to end constant power struggles with your defiant, oppositional, "impossible" five-to-12-year-old, with the help of leading child psychologist Russell A. Barkley. Dr. Barkley's approach is research based, practical, and doable - and leads to lasting behavior change. Vivid, realistic stories illustrate what the techniques look like in action. Thoroughly revised to include the latest resources and 15 years' worth of research advances, the second edition also reflects Dr. Barkley's ongoing experiences with parents and kids.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

Does your happiness depend on someone else's affection and presence in your life? Are your thoughts consumed by another person? If so, the relationship has become skewed - get help before it becomes a prison! Through 31 daily readings with reflection questions and practical action steps, Ellen Mary Dykas helps you to strengthen your relationship with Christ - embracing him as your true refuge - and to cultivate godly relationships with others from a place of confidence and peace. 

Love Is a Verb takes his teaching to the next level. Rather than a typical marriage self-help book filled with lengthy explanations of principles and techniques, it is a compilation of true stories displaying love in action. These stories - written by everyday people - go straight to the hearts of readers, who often say that illustrations are the most effective parts of a book. Gary Chapman adds a "Love Lesson" to each story, showing readers how they can apply the same principles to their own relationships.

Living in the Woods in a Tree is an intimate glimpse into the turbulent life of Texas music legend Blaze Foley (1949-1989), seen through the eyes of Sybil Rosen, the woman for whom he wrote his most widely known song, "If I Could Only Fly". It captures the exuberance of their fleeting idyll in a tree house in the Georgia woods during the countercultural 1970s. Rosen offers a firsthand witnessing of Foley's transformation from a reticent hippie musician to the enigmatic singer/songwriter who would live and die outside society's rules.

Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.

Is It You, Me, or Adult A.D.D.? is a meticulously researched, comprehensive guide to recognizing and dealing with Adult ADHD, offering a message of hope for the millions of people whose lives this disorder has impacted.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.