Voir les résultats écrits par "Chip Heath"

Au travail comme à la maison, quand on veut changer quelque chose (améliorer son chiffre d'affaires, se mettre au vélo, pousser son conjoint à arrêter de fumer...), une montagne d'obstacles surgit forcément : trop de contraintes, pas le courage, trop compliqué... Malgré nos bonnes volontés, nous résistons au changement ! Pourtant, c'est facile d'y arriver ! Au programme, dans ce livre : Un concept simple pour expliquer les mécanismes du comportement : imaginez que vos émotions (peur, instinct...) sont un éléphant et que votre raison est le conducteur perché sur le dos de l'animal.

Pourquoi certains moments, même brefs, nous marquent à vie ? Pourquoi nos souvenirs les plus précieux se concentrent-ils sur une courte période de notre jeunesse ? Pourquoi avons-nous tendance à nous souvenir du meilleur, du pire ou du dernier instant d'une expérience vécue ? Dans ce nouvel ouvrage, Chip et Dan Heath décryptent les ressorts de ces instants puissants capables de changer une vie et vous apprennent à créer des expériences mémorables pour vos interlocuteurs, vos clients, vos enfants.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?