Couverture de The Dragonfly Effect

The Dragonfly Effect

Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

 Aperçu

30 jours d'essai gratuit à Audible Standard

Essayer Standard gratuitement
Choisissez 1 livre audio par mois dans l'ensemble de notre catalogue.
Écoutez les livres audio que vous avez choisis pendant toute la durée de votre abonnement.
Accédez à volonté à des podcasts incontournables.
Gratuit avec l'offre d'essai, ensuite 2,99 €/mois. Possibilité de résilier l'abonnement chaque mois.

The Dragonfly Effect

De : Jennifer Aaker, Carlye Adler, Dan Ariely, Chip Heath, Andy Smith
Lu par : Andy Smith
Essayer Standard gratuitement

Renouvellement automatique à 2,99 € mois après 30 jours. Annulation possible chaque mois.

Acheter pour 8,16 €

Acheter pour 8,16 €

À propos de ce contenu audio

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Named for the only insect that is able to move in any direction when its four wings are working in concert, this book:

  • Reveals the four "wings" of the Dragonfly Effect - and how they work together to produce colossal results
  • Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
  • Leverage the power of design thinking and psychological research with practical strategies
  • Reveals how everyday people achieve unprecedented results - whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

©2010 Jennifer Aaker and Andy Smith (P)2010 Gildan Media Création de contenu et réseaux sociaux Marketing et ventes
Aucun commentaire pour le moment