Titres dans Economie

Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

"Il est finalement plus facile de vendre quand quelqu'un achète", aurait dit Gracchus Cassar. Cet aphorisme que le regretté Francis Blanche n'aurait pas démenti - lui qui voulait "penser le changement" plutôt que "changer le pansement" - place la performance commerciale dans sa juste perspective. Juste au sens de la justesse. Éric Vérin, qui a déroulé du câble sur le sujet dont il traite ici, situe chaque étape de la vente dans le contrepoint des étapes de l'achat.

This audiobook contains all 3 volumes of Capital, a compendium that Marx's collaborator Friedrich Engels described as 'the Bible of the working class'. One of the most notorious and influential works of modern times, Capital is an incisive critique of private property and the social relations it generates.

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION READERS LOVE SMART BREVITY: ⭐⭐⭐⭐⭐ "This book is soooo good" ⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement" ⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you...

Lewis Howes is a New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on the planet—world-renowned leaders in business, entertainment, sports, science, health, mental health and literature—to inspire YOU to unlock your inner greatness and live your best life.

Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited follow-up to their New York Times Notable blockbuster. Based...

Economic issues are active in our lives every day. However, when the subject of economics comes up in conversation or on the news, we can find ourselves longing for a more sophisticated understanding of the fundamentals of economics. These 36 lectures will help you think about and discuss economic issues that affect you and the nation every day-interest rates, unemployment, personal investing, budget deficits, globalization, and many more-with a greater level of knowledge and sophistication. They require no special or advanced knowledge of mathematics. Instead, you'll learn economics through intuitive explanations and in plain English. Professor Taylor's first 18 lectures focus on "microeconomics," or looking at economics "from the bottom up." You'll study the behavior of individuals, households, and firms; and how they interact in markets for goods, labor, and saving and investment. Topics in microeconomics include: supply and demand in the free market, monopolies and regulated competition, and public goods.The second 18 lectures cover "macroeconomics," or studying the economy "from the top down." Here you will examine the factors that help economists evaluate the economy on a national and global scale. Among these macroeconomic issues are: common ways the government taxes and spends, the relationship between employment and inflation, and international exchange rates.Throughout, Professor Taylor helps you apply what you are learning to many of today's most frequently discussed and misunderstood issues.

Je m’appelle Julie, je suis podcasteuse depuis 2017 et ici je te parle sans filtre de santé mentale (et physique), de maternité, d’entreprendre et de vie tout court.Chaque semaine, je partage mes expériences, mes réflexions et parfois des conversations avec ceux qui comptent dans ma vie (coucou Rémi 👋)Mon objectif ? Te montrer qu’on peut tracer sa route sans suivre les règles toutes faites, trouver son équilibre et surtout… arrêter de se mettre la pression.Ici, pas besoin d’être parfaite. Je t’invite à explorer avec moi comment on peut vivre et s’épanouir à sa ...

At the Tiny Course Empire Podcast, host Cindy Bidar is banishing the online marketing overwhelm and busting the myths about digital course creation that keep you stuck in startup mode. Each week you’ll hear actionable tips, real-world strategies, and plenty of practical advice about turning your expertise and experience into digital courses, and your courses into a profitable, sustainable business. With more than 10 years of hands-on experience managing operations and marketing for six- and seven-figure businesses, Cindy knows a thing or two about how to launch and grow an online empire. She...

The world’s leading economist of inequality presents a short but sweeping and surprisingly optimistic history of human progress toward equality despite crises, disasters, and backsliding, a perfect introduction to the ideas developed in his monumental earlier books. 

What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories.

Brought to you by Penguin. 'The hierarchy of caste is not about feelings or morality. It is about power - which groups have it and which do not' Beyond race or class, our lives are defined by a powerful, unspoken system of divisions. In Caste, Pulitzer Prize-winning author Isabel Wilkerson gives...

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Japan’s Masayoshi Son has made and lost several fortunes, investing or controlling assets worth $1trn in the past two decades through his media-tech giant, SoftBank. He bankrolled Alibaba, China’s internet colossus, before the world had heard about it; plotted with Steve Jobs to turn the iPhone into a wonder product; and financed hundreds of tech start-ups, fuelling the biggest boom Silicon Valley has ever seen. This book takes you on Masa’s wild ride, from his birthplace in a Korean slum in post-war Japan to the modern-day temples of power.

Random House presents the unabridged, downloadable audiobook edition of Adults in the Room by Yanis Varoufakis. *** 'One of the greatest political memoirs of all time' (Guardian) *** What happens when you take on the establishment? In this blistering, personal account, world-famous economist...

A finalist for the PEN/E. O. Wilson Literary Science Writing Award The gripping story of the most important overlooked commodity in the world--sand--and the crucial role it plays in our lives. After water and air, sand is the natural resource that we consume more than any other--even more than...

As creators of Google Ventures' renowned 'design sprint', Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products like Gmail and YouTube, they spent years experimenting with their own personal habits and routines, looking for ways to help individuals optimise their energy, focus and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days.

Penguin presents the audiobook edition of Crashed by Adam Tooze, read by Simon Vance, with an introduction read by the author. In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world. A decade later its spectre still haunts us. As the appalling...

Stock Market Wizards is the third volume in the hugely popular Market Wizards series. World-renowned author and trading expert Jack D. Schwager once again employs his trademark knowledgeable and sensitive interview style to encourage the wizards to reveal the fascinating details of their trading experiences and strategies.

Penguin presents the audiobook edition of The Entrepreneurial State by Mariana Mazzucato, read by Amy Finegan. According to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But what if all this was wrong?...