Titres dans Marketing et ventes

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. 

Business leaders in more than 110 countries have benefited from the extraordinary wisdom of Robert Scheinfeld, whose seminars and writings have helped dramatically improve sales and profits. In The 11th Element, Scheinfeld shares the secrets that propelled his grandfather's company, Manpower Inc., into the Fortune 500, the same approach that fueled the success of Microsoft, Starbucks, and Dell.

Everything we create in life is with or through other people. No one does it alone.We value our experiences and relationships with other people above everything else. So settling for less than you deserve. Your legacy comes down to becoming rich in all your relationships. Relationships are our true "wealth" and currency in life.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

Chaque semaine, l’Empreinte Digitale déchiffre l’actualité du monde digital et des réseaux sociaux. Au sommaire : des conseils en stratégie marketing digital, des analyses d’experts (community management, marketing d’influence…), des interviews et des décryptages de tendances numériques qui vous aideront à mieux comprendre le monde du web et à optimiser son impact sur votre communication.

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

The missing supplement to increasing sales and profits is not more personal development. It’s simpler, and without it, you won’t smash any of the sales goals you set—nor grow your business to the level of success you want. Simon Chan reveals that consistency is the ultimate business-development strategy to power up your productivity, increase your sales, and make more money. Featuring a unique seven-step system and insights from entrepreneurs and small business owners, this guide shares the secrets you need to create the mastery that will change your business—and your life. 

Ici, nous explorons les défis, les moments de doute, et les périodes de turbulence qui font partie intégrante du parcours entrepreneurial. Chaque épisode est une envolée dans l'expérience de nos invités, une opportunité d'apprendre, de s'inspirer, et de se rappeler que dans l'entrepreneuriat, chaque turbulence peut être une opportunité pour prendre de l’altitude. Dans Turbulence, nous décollons à la rencontre d'entrepreneurs qui ont fait un exercice particulier : une campagne de crowdfunding, aussi appelé financement participatif en français. Il s’agit un mode de financement ...

Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

This audiobook provides inspiration and step-by-step guidance for small businesses that want to acquire more clients without resorting to the conventional, pushy sales tactics. 

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose, and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

While the cryptocurrency market is known for its volatility-and this volatility is often linked to the ever-changing regulatory environment of the industry - the entire cryptocurrency market is expected to reach a total value of $1 trillion this year. If you want to get in on the action, this book shows you how. Cryptocurrency Investing for Dummies offers trusted guidance on how to make money trading and investing in the top 200 digital currencies, no matter what the market sentiment. 

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.