The Power of Pull
What You Need to Know About Customer Demand (and Why Most Businesses Get It Wrong)
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Accès illimité à notre catalogue à volonté de plus de 10 000 livres audio et podcasts.
Recevez 1 crédit audio par mois à échanger contre le titre de votre choix - ce titre vous appartient.
Gratuit avec l'offre d'essai, ensuite 9,95 €/mois. Possibilité de résilier l'abonnement chaque mois.
The Power of Pull
Lu par :
Eric Burgher
Précommander pour 24,48 €
-
Lu par :
-
Eric Burgher
-
De :
-
Rob Snyder
À propos de ce contenu audio
Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of business owners get unstuck and start scaling.
In The Power of Pull, Snyder strips business down to one counterintuitive principle: Customer demand is all that matters. When business owners find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of their hands.
Demand first, everything else later
And demand isn't 'people who want our product'. Its' what customers urgently want to accomplish in their own lives - right now. A promotion? Better health? Fulfilling relationships? When your solution fits that priority better than the alternatives, customers buy naturally. If it doesn't, no amount of persuasion or advertising will create traction.
Including the practical PULL framework, showing how to identify genuine demand, and examples from companies like Basecamp, HubSpot and Tesla, this book gives founders a clear path to faster growth - without the guesswork.©2026 Rob Snyder (P)2026 Hachette Book Group USA
Aucun commentaire pour le moment
