Results by "Robert R. Updegraff" in All categories

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Originally published in 1916, this simple story is over a hundred years old, but its message on the value of applying common sense in our career is just as relevant today as it was 110 years ago. Advertising legend David Ogilvy claimed Obvious Adams changed his life. He was so passionate about its message that he made his employees read it every year! It is less a book about advertising (or even Adams himself), and more accurately: a book about the power of a sharp mindset.

Why do the simplest business solutions so often remain invisible? In this concise American classic, Oliver B. Adams rises from grocery clerk to trusted advertising strategist by observing facts others overlook and acting on what is plainly in front of him. First published in 1916, Robert R...

Two Robert Updegraff classics in work and business come together for the first time to show a new generation of visionaries and entrepreneurs how to truly work smarter and not harder! The Subconscious Mind in Business: A Six Hour Day for Executives explains how business executives and owners can lower hours worked while boosting productivity by employing both minds: conscious and subconscious. Obvious Adams: The Story of a Successful Businessman is the enduring classic about a young man whose ability to spot the obvious raises his position high up in the ranks in the advertising world.