Titres dans International

From drones to satellites, missile defense systems to cyber warfare, Israel is leading the world when it comes to new technology being deployed on the modern battlefield. The Weapon Wizards shows how this tiny nation of 8,000,000 learned to adapt to the changes in warfare and in the defense industry and become the new prototype of a 21st century superpower, not in size, but rather in innovation and efficiency - and as a result of its long war experience.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons...

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn't just a bonus—it's essential. Whether you're negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, expanding your business across...

In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key "development bargain," whereby a country's elites shift from protecting their own positions to gambling on a growth-based future.

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

No one, from economists to bankers to politicians, has been able to quantify exactly how much of the world's assets are currently hidden - until now. Gabriel Zucman is the first economist to offer reliable insight into the actual extent of the world's money held in tax havens. And it's staggering. In The Hidden Wealth of Nations, Zucman offers an inventive and sophisticated approach to quantifying how big the problem is, how tax havens work and are organized, and how we can begin to approach a solution.

Forex Foundations is a clear, practical, and confidence-building guide designed for anyone who wants to understand the world of currency trading—without confusion, hype, or unrealistic promises. Written specifically for beginners, this book breaks down the forex market in simple language and logical steps. You’ll learn how the market works, why prices move, how traders think, and how to approach trading with discipline and structure. Instead of shortcuts or “get rich quick” ideas, this book focuses on foundations, mindset, and responsible decision-making.

A revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity—by two leaders who, over the course of decades, have taken turns helming...

NAMED ONE OF THE TOP 5 BOOKS OF 2024 ON CBS SUNDAY MORNING ONE OF THE WASHINGTON POST'S TOP 10 BOOKS OF 2024 A NEW YORK TIMES NOTABLE BOOK “Vivid, revelatory, and politically unpredictable…What bothers Abrahamian, in the end, isn’t the anarchic but the unfair; if capital is free, people...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

From a bestselling author with unprecedented access to Pope Francis, an investigative look at the recent financial scandals at the highest levels of the Vatican A veritable war is waging in the Church: on one side, there is Pope Francis’s strong message for one church of the poor and all; on...

If Europe is to return to an innovative and dynamic economy - and if there is to be shared prosperity, social solidarity, and justice - then EU countries need to break with their current, destructive trajectory. This volume offers concrete strategies for renewal that would also reinvigorate the project of European integration, with fresh ideas in the areas of both macroeconomics and microeconomics, including central banking, public investment, corporate governance and competition policy, social policy, and international trade.

Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of Facebook, Microsoft and a number of non-profit organisations. This concise but detailed biography provides an overview of Hastings' career trajectory, providing insights into his success.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

“A must-read for anyone wanting to better understand what has already happened here in America and what lies ahead if Trump is reelected in November…. A magisterial account of the money and violence behind the world’s most powerful dictatorships.” –Washington Post In this shocking...

In Secondhand, Adam Minter delves into the vast, multibillion-dollar industry that resells used stuff around the world. He follows the trail of unwanted objects from the closets, garages, and storage units of Middle America to epic used-goods markets in Canada, Mexico, Japan, Ghana, India, Malaysia, and beyond. Secondhand takes us through the often painful and heartbreaking process of cleaning out a lifetime’s worth of possessions and shows that used stuff still has a place in a world that values the new and shiny.

Two top trade experts with popular economics podcasts argue for a new way of operating between the biggest economic powers in the world. We used to take trade for granted. No more. Everything we know about trade has changed. With Trump’s tariffs throwing everything up in the air, this is the...

The Drum Report follows Cassius Drum, a brilliant market analyst whose AI-powered hammock jolts him awake when President Trump launches the shock “Liberation Day Tariffs.” Sensing deeper chaos, Drum embarks on a global journey to interview top economists—Krugman, Sachs, Duflo, Stiglitz, Gopinath, Banerjee, Rajan—uncovering how trade myths, inequality, and misinformation drive policy. His investigation leads to the discovery of a shadowy White House figure—the “Economist in the Basement”—who crafts pseudo-economic narratives to provoke collapse and consolidate power.

Making a Difference in Our Modern World is the first comprehensive guide to how donor-advised funds (DAFs) are transforming philanthropy. Drawing on insights from more than 120 experts in philanthropy, law, finance, and nonprofit management, author Ted Hart provides a clear and practical roadmap for donors, advisors, and nonprofits to understand, use, and maximize the fastest-growing, most versatile giving vehicle today.