Résultats pour "persuasion" dans Argent et finance

Napoléon Hill décompose ici une philosophie intemporelle de persuasion en clés concrètes pour que le "maître vendeur" en vous puisse atteindre le maximum de son potentiel. L’auteur du best-seller Réfléchissez et devenez riche fut le premier à découvrir les dénominateurs communs des personnes hors du commun. Tous ceux qui réussissent le plus dans leur vie partagent certaines qualités. L’une d’entre elles est de maîtriser une composante essentielle de la réussite : la faculté à conclure une vente ou persuader de l’achat d’un service.

Ethical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests. Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast helps professionals, teams, and entrepreneurs apply behavioural science and practical business strategies to grow with integrity. Each episode reveals how today’s leaders, sales teams, and ...

Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation and how brands can ethically nudge without exploiting. The show avoids generic advice; instead, ...

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.

Most people don't pay attention to their persuasion skills. And that's not very smart. daventysletters.com

Have you ever wondered what separated you from the highly successful people? Is it because of their "luck"? Or could it be they were in the right place at the right time? While many people believe at least one of those circumstances to be the case, the truth of the matter is that the only difference which separates the highly successful from the rest of us is their daily routine and their mindset.

From generating traffic to getting the customers' first purchases and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy-to-follow system for growing your sales.

Welcome to your next messaging strategy to 10X your conversions!Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message? To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point. Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY. When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one ...

The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.

Every day we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks, who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders. Persuasion is more than just tactics and methods of social compliance.

Mindy Weinstein, PhD, is a global marketing expert, researcher, professor and author of The Power of Scarcity. This podcast will help you excel professionally by taking psychological principles and applying them to your career and business. No matter your industry or job, you will discover practical and easy tools you can use to improve your business, sales and career today.

Welcome to the Persuasion Lab podcast where we discuss all things commercial & persuasion in the B2B world. Because we live in an increasingly competitive and radically transparent world, your ability to have your voice heard is crucial to your success. Whether you are a salesperson, a sales manager, sales leader, or company founder, your ability to go to market in a powerful way will determine your success. In this podcast, we focus on the neuroscience and best practices of all things B2B commercial. If you are a salesperson, you will gain incredible advice on how to become a top seller even ...

We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design.

Welcome to the Persuasion Occasion. Hosted by Ashurst Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhance the discussions with their multigenerational perspectives.Episode guests include negotiators and behavioral scientists. They provide practical advice, ...

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.   

La Formule Persuasion par les Mots pour Amener des Inconnus à Désirer Vos Produits et Services.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital...

Are you a business leader who is frustrated with getting the most out of your team or a sales professional who wants to maximize their influence on others? This is the podcast for you. In each episode, we will discuss the tactics and strategies of influence. Change expert Anne Bonney and Tactical Leadership expert Dave Rosenberg reveal how to disarm your prospects and your team in order to ensure that the people that matter are more open to your message.