Couverture de The Persuasion Game

The Persuasion Game

The Persuasion Game

De : Forge
Écouter gratuitement

À propos de ce contenu audio

 The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.Forge, 2026 Economie Management Management et direction Marketing et ventes
Épisodes
  • Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert

    Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
    May 5 2026
    “Transparency builds credibility. Hyper-transparency builds trust.” As Gen Z continue their inevitable march towards being the dominant economic power, the way brands market themselves is going to have to shift dramatically. As David Cousino puts it, for them “ transparency directly influences where they're going to spend. If companies don't get their head around this cohort, they're going to be in for a really rough couple of decades.” In this episode, David explains what is meant by hyper-transparency, why honesty increasingly beats perfection, and the crucial role insights teams have to play as we move into this new era. David is Global Head of Business Intelligence and Insight at James Hardie, and has previously held senior roles at AB InBev and Unilever. This topic isn’t one that can be kicked into the long grass any longer, it’s forecast Gen Z will surpass millennials in terms of spending power in less than a decade. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here This is an 18Sixty production for The Forge. CHAPTERS: (00:00) Introduction (03:23) Tech and Gen Z Shift (06:37) New Front Lines of Trust (13:38) Crisis Transparency Playbook (20:26) Insights Teams as Radar
    Afficher plus Afficher moins
    26 min
  • How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever

    How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever
    Apr 14 2026
    “Relevance builds brands. Control just increases the risk of irrelevance.” In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at Vaseline, to explore how the 150-year-old brand is reinventing itself in the social-first era. It centres on the hugely successful Vaseline Verified campaign (winner of nine awards at the Cannes International Festival of Creativity, including a Titanium Lion). A campaign which, as Nathalia puts it - “challenged decades of brand control thinking.” With millions of people already sharing their own ways of using the product, instead of leading the conversation, Vaseline chose to listen. The result is a new model of brand building - one that validates, amplifies and co-creates with its community. That shift in approach is not just a campaign idea, it is also reshaping innovation, with new products, co-built with creators, in production. This is an inspiring, must-listen for anyone looking to grow a brand in a completely new way. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: forgemsq.com This is an 18Sixty production for Forge. CHAPTERS: (00:00) Introduction (04:46) Stewardship Over Ownership (08:12) From Campaign To Products (20:19) Faster Feedback Loops (26:27) Eyebrow Hack Becomes Product (37:21) Principles For Participation
    Afficher plus Afficher moins
    42 min
  • What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola

    What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
    Mar 10 2026
    “The biggest thing that children show me is that there are no limits to what we can do.” In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children. Our guest is Sarah Horowitz, Marketing Director for the UK and Northern Europe at Crayola. Crayola is an incredibly well-established brand, and has been relevant in homes and schools for more than a century. We discuss how it’s maintaining and growing that position in a fast-changing world, how it puts creativity at the centre of everything it does, and the lessons all marketers can learn from the way children use its products. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: https://forgemsq.com This is an 18Sixty production for Forge and MSQ. CHAPTERS: (00:00) Introduction (03:21) The Role of Adults in Children's Creativity (10:42) Understanding Gen Z and Gen Alpha (16:51) Creativity Across All Ages (26:23) Embracing a Child's Perspective
    Afficher plus Afficher moins
    27 min
adbl_web_anon_alc_button_suppression_c
Aucun commentaire pour le moment