Welcome to the Persuaion Lab!

I am honored to have Jeff Doolittle on the show, a veteran software architect with over 25 years of experience whose core mission is helping make good software professionals great. He currently serves as a Distinguished Engineer and Principal Architect at Trimble. Throughout his three decades in the software industry, Jeff has tackled complex business challenges, previously holding CTO roles for a boutique consulting firm and an AgTech SaaS startup. Jeff regularly applies the science of persuasion to the world of software engineering and architecture.

In this episode we include tips on how to influence, persuade and negotiate with executives and technology teams. We also discuss Jeff's forbear, Jimmy Doolittle who lead the heroic one way trip of 16 B-25s off an aircraft carrier in World War II. And Jeff gives us insights on how to work with and manage AI in your business and with teams.

Jeff holds a Master of Arts in Transformational Leadership, blending his technical expertise with a deep passion for empathy, team empowerment, and clear communication. Whether navigating difficult negotiations with stakeholders, aligning engineering teams, or dissecting business successes and failures.

We give you great content in the thepersuasionlab.com website. Gain access to the latest research and premium content (dozens of video and audio lessons, popular deal point negotaiton scripts and more) by supporting the cannel and becoming a subscriber to The Persuasion Lab, or join our in person and streamed monthly class, The Negotiation DojoⓇ more information here.

Questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com.

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Support the show

If you like the content, please

• Support the show
• Subscribe to and attend the Negotiation DoJo classes here.
• Share this episode in your social networks.

Support the show

If you like the content, please

• Support the show
• Subscribe to and attend the Negotiation DoJo classes here.
• Share this episode in your social networks.

Sue or Settle? Negotiating out of litigation with Sam Imperati- trial attorney, judge (pro tem) and meditator .

Join Martin Medeiros in The Persuasion Lab with his very special Guest, Sam Imperati, for this information packed episode for anyone facing litigation and looking for alternatives or insights how to engage in litigation productively. Sam Imperati, is the Executive Director of ICMresolutions, a Seattle-based national dispute resolution provider of mediation, facilitation, decision-making, team building, and training services. Sam is experienced at the intersection of policy, politics, science, business, and law. \

Sam has been a full-time ADR professional since 1992 and has managed everything from “Admiralty to Zoning.” He represented individuals and labor unions in private practice and was Nike’s Assistant Corporate Counsel for litigation. He served as a Judge Pro Tempore and taught public policy facilitation at UO Law CRES program, leadership, negotiation, ethics, & decision-making at Willamette MBA, and environmental dispute resolution at Lewis & Clark Law.

2006 – 2025 Best Lawyers in America (ADR). 2026 edition “Lawyer of the Year” for Mediation in Portland, Oregon. Martindale-Hubbell’s highest rating, AV Preeminent. 10/10 AVVO rating. OSB & OMA Lezak Awards for mediation excellence. Standup comedy winner… which helps get agreements, I kid you not!

During his free time, Sam plays “zone defense” against his four granddaughters and midfield on an Over-68 men’s soccer team, where, occasionally, you can perceive movement on the field!

Gain access to the latest research and premium content by supporting the cannel and becoming a subscriber to The Persuasion Lab, or join our in person and streamed monthly class, The Negotiation DojoⓇ more information here.

Questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com.

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Support the show

If you like the content, please

• Support the show
• Subscribe to and attend the Negotiation DoJo classes here.
• Share this episode in your social networks.