Résultats pour "The Handbook" dans Toutes les catégories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This award-winning and best-selling business handbook for digital transformation is now fully updated and expanded with the latest research and new case studies! Over the last five years, The DevOps Handbook has been the definitive guide for taking the successes laid out in the best-selling The Phoenix Project and applying them in any organization. Now, with this fully updated and expanded edition, it’s time to take DevOps out of the IT department and apply it across the full business.

'Thubten is a very generous and kind monk who writes with the lived honesty and humour of someone who has experienced the wisdom he shares. His writing is full of inspiration but also the pragmatism needed to form a sustainable practice. He clearly illustrates why we all need meditation and...

The Pilot’s Handbook of Aeronautical Knowledge provides basic knowledge that is essential for pilots. This handbook introduces pilots to the broad spectrum of knowledge that will be needed as they progress in their pilot training. Except for the Code of Federal Regulations pertinent to civil aviation, most of the knowledge areas applicable to pilot certification are presented. This handbook is useful to beginning pilots, as well as those pursuing more advanced pilot certificates.

Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship. Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer - but only if you work at it.

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Remote viewing is not simply using psychic ability to obtain information. It is using scientific protocol to develop and extend that ability, so that ordinary people can learn to do what "psychics" do.

We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a...

The leveraged credit market is currently valued at over $4 trillion and is one of the fastest-growing asset classes, fueling demand for well-trained credit analysts. This comprehensive manual teaches the skills to succeed in the dynamic and complex credit markets. Michael Gatto brings complex case studies to life using decades of his firsthand stories and combines them with reflections from leading industry professionals.

Whether you're a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes: a direct report's anxious questions, your boss's last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills.

A man awakens in a clearing in what appears to be medieval England with no memory of who he is, where he came from, or why he is there. Chased by a group from his own time, his sole hope for survival lies in regaining his missing memories, making allies among the locals, and perhaps even trusting in their superstitious boasts. His only help from the “real world” should have been a guidebook entitled The Frugal Wizard’s Handbook for Surviving Medieval England, except his copy exploded during transit.

This complete guide to life coaching reveals what life coaching is, how to coach yourself and others effectively, and how to create and sustain a successful coaching practice. Leading you through a comprehensive program of advanced life coaching skill, The Life Coaching Handbook is the essential guide for life coaches, and a key sourcebook for NLP practitioners, human resources managers, training professionals, counselors, and the curious. Curly Martin is a professional life coach, author, trainer, and internationally qualified NLP master practitioner.

Are you dreaming of a life where your laptop is your passport? In this narrator-friendly travel and work guide, best-selling author Maya A. Rivers delivers a powerful, practical audiobook designed for aspiring digital nomads, freelancers, and remote professionals ready to embrace the freedom of working from anywhere.

The Rules Handbook will empower you to gracefully step away from difficult people and instead invest all that time and energy on yourself and the ones who truly love and respect you.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

“The Trader’s Handbook is a comprehensive encyclopedia for investors interested in learning the ins and outs of technical analysis and stock trading in general. Packed with explanations, practical insights, and real-world examples, it also features a model book section showcasing historical...

An AwakenPod production. The Inner Work Handbook podcast, hosted by A.L. Garris, serves as a guide for listeners interested in spiritual inner work and self-discovery. Each episode is designed to help you delve into your personal growth journey, offering insights and practices to heal, transform, and deepen your spiritual understanding. It aims to provide practical support for navigating complex emotions and evolving your consciousness.