Résultats pour "The Book" dans International

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

What do Charles Dow, Jesse Livermore, and Richard Ney have in common? They used volume and price to anticipate where the market was heading and built their vast fortunes. For them, it was the ticker tape; for us, it is the trading screen. The results are the same and can be for you, too. I make no bones about believing I was lucky to start my trading journey using volume. To me, it just made sense. The logic was inescapable. And for me, the most powerful reason is very simple.

What is the Wyckoff Methodology? It is a technical analysis approach based on the study of supply and demand; that is, on the continuous interaction between buyers and sellers. The approach is simple: When well-informed traders want to buy or sell, they carry out processes that leave their traces on the chart through price and volume. The Wyckoff Methodology tries to identify that professional intervention to try to elucidate who is most likely to be in control of the market and enable us to pose judicious scenarios of where the price is most likely to go.

How the world broke—and how we can still save it The liberal world order that emerged after World War II—and expanded triumphantly following the Cold War—is unraveling. Multilateral cooperation is giving way to multipolar rivalry and conflict. Global norms are eroding. What comes next will...

2019 was the last great year for the world economy. For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America...

Shortlisted for the Financial Times/McKinsey Business Book of the Year Award From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization. Raghuram Rajan, distinguished University of Chicago professor...

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR ONE OF THE ECONOMIST'S BEST BOOKS OF 2021 In this compelling story of lies, greed and tarnished idealism, two Wall Street Journal reporters investigate a man who Bill Gates, Western governments, and other investors entrusted...

Geopolitical Alpha – An Investment Framework for Predicting the Future provides listeners with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.

While most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace. The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success.

Two top trade experts with popular economics podcasts argue for a new way of operating between the biggest economic powers in the world. We used to take trade for granted. No more. Everything we know about trade has changed. With Trump’s tariffs throwing everything up in the air, this is the...

George Friedman has forecasted the coming trends (politics, technology, population, and culture) of the next century in The Next 100 Years, and focused his predictions on the coming ten years in The Next Decade. Now, in Flashpoints, Friedman zooms in on the region that has, for 500 years, been the cultural hotbed of the world - Europe - and examines the most basic and fascinating building block of the region: culture.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Management Consultants London have produced a book series entitled: Starting a Business United Kingdom: Ready in 30 Days, modified for each country to help entrepreneurs worldwide build successful companies. Although each book does contain some theoretical and technical references, the series is primarily a practical and entertaining reference guide of what to do and what not to do when building a business, written by a practitioner who has set up businesses from scratch and developed them into thriving companies before selling them.

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

Nine audiobooks in one deal! If you want to trade Bitcon and other cryptocurrencies, options or Forex, either using swing trading or day trading, buy this bundle audiobook now and get started today!

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...

Penguin Audio presents Has the West Lost It? by Kishore Mahbubani, read by Jonathan Keeble. The West's centuries-old status as the centre of global wealth and power is coming to an end. As the new powers - China and India from Asia and others from Africa and Latin America - rise to the top of...

THE MUST-READ GUIDE TO THE TRADE WAR 'A smart, vivid and humane account of the way the world really works' TIM HARFORD 'This is the book to read if you want to understand what might be about to hit the world economy' EVAN DAVIS The dangerous race for self-sufficiency has begun. Be warned...