Résultats pour "Hollywood" dans Marketing et ventes

Read by the author. Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives. "One of the most vivid memoirs that I ever read." - Book Club Chat Learn timeless lessons about the remarkable hard work and genius artistry...

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch - no matter what industry you work in!  

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Entrepreneurs have a lot to learn from working actors (which make up less than 10% of the actor community). Working actors (and other media personalities) in Hollywood need to build resilience in the face of rejection, network to grow themselves as a business, market themselves and sell themselves. Entrepreneurs have to do all those things also! The Business of Hollywood Podcast is insider advice from Hollywood for today’s entrepreneurs. If they can make it in Hollywood you can make it as an entrepreneur!

Von Blockbustern lernen: Wie man mit Jordan Belford, Walter White und John Rambo ein besserer Verkäufer wird. Wie man das richtige Produkt für den Markt und sich selbst findet. Schnell und einfach für den Kunden bedeutet: schnell und einfach für den Verkäufer.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a facinating oral history of how Hollywood sells its product.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Do you work in the entertainment industry and dream of starting your own business but have no idea where to start? Whether you’re just starting to think about a side hustle or ready to dive in and switch things up completely, The Hollywood Second Act Club podcast is your launchpad for creating a life and business that is authentically you! Join Alexis Walker, industry veteran, and professional coach, as she interviews showbiz insiders who have created inspiring lives and businesses on their terms. You’ll also hear insights and strategies from experts on branding, marketing, mindset, and ...

The Dealmaker's Ten Commandments contains a practical, no-nonsense methodology for negotiating deals, managing your time, and handling crisis all at the highest level. Peppered with entertainment industry war stories, The Dealmaker's Ten Commandments has been forged in the white-hot crucible of brutal transactional combat.

In diesem Hörbuch bekommst du alle wichtigen Informationen, um auf den diversen Social-Media-Plattformen so richtig durchstarten zu können. Calvin Hollywood begleitet dich von den wichtigsten Grundlagen bis hin zu speziellen Strategien und Techniken und erklärt dir das alles in einer verständlichen, lockeren und direkten Art und Weise, sodass du dich direkt an die Umsetzung machen kannst.

Was ist der Unterschied zwischen einem Kunden und einem Fan/Stammkunden? "Der Kunde kommt zu uns, weil er muss bzw. etwas braucht, der Fan kommt zu uns, weil er möchte." Das Seminar "Vom Kunden zum Fan" hat Calvin Hollywood bereits für mehrere Unternehmen durchgeführt und extrem positives Feedback bekommen. Im Schwerpunkt geht es um Körpersprache, Kommunikation, Positionierung, Psychologie, Vermarktung und vieles mehr.

Hosted by Stacy Jones, founder and CEO of Hollywood Branded, the Los Angeles agency that helps brands become part of pop culture through product placement, celebrity, creator and licensing partnerships. Dubbed "The Brand Guru" by BBC News, Stacy draws on more than 30 years in the business to break down what works in entertainment and brand marketing, and the mistakes that cost brands time and money. 400 episodes of solo deep dives and expert interviews on product placement, influencer and celebrity partnerships, PR, digital marketing and growing a business. More at hollywoodbranded.com

This book is not a get-rich-quick scheme, and neither is this just another how-to book about setting up an account online that anyone with a mouse and keyboard can do without issue. This book is a comprehensive guide about a formula, a specific formula, about how upcoming artists and non-artists can make $1,000 or more on Etsy every day. It doesn’t require any experience, any background in financing, or any complicated knowledge about marketing.