Our 400th episode: Phillip and Stacy Jones explore brand integration, AI advertising challenges, ethics and strategies for marketers.

Show notes and related episodes: hollywoodbranded.com/episode/the-power-of-brand-integration

In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.

In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.

In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.

Check out some of the past episodes we’ve covered on this topic:

⁠Ep 26: The Risks And Costs Of Social Influencer Marketing⁠⁠EP 20: Cracking 15 Steps For Celebrity Influencer Buy In⁠

⁠You can check out our playlist here⁠

Hollywood Branded Content Marketing Case Studies

The following content marketing case studies below provide even more insights.

• ⁠Influencer Marketing Case Study: Hotel Resort
• Partnership⁠⁠Why Brands Can Benefit From Micro
• Influencer Partnerships⁠⁠Influencer Marketing School:
• Become A Certified Influencer Marketer⁠⁠
• Why Influencers Are Leaving Snapchat for Instagram⁠