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Most folks worldwide have visited a flea market, swap shop, or bazaar. Still, few take the time to get to know the variety of vendors peddling their lightly used or dubiously acquired inventory every weekend. At the Dusty Bucket, a self-described "androgynous pansexual with no more ambition nowadays than making a living as a flea market 'artist," sets up a table with their recently deceased mother's unremarkable collectibles. The booth neighbor sells discount cigarettes and has a tale of bluster for every occasion.

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.