Cover of Opening Weekend: Selling Hollywood with Jim Fredrick

Opening Weekend: Selling Hollywood with Jim Fredrick

Opening Weekend: Selling Hollywood with Jim Fredrick

By: Jim Fredrick
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OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a facinating oral history of how Hollywood sells its product.2026 Art Economics Marketing & Sales
Episodes
  • Studio Marketing

    Studio Marketing
    20 Oct 2026
    40 min
  • THE IRON GIANT

    THE IRON GIANT
    7 Oct 2026

    Join Producer Allison Abbate for a lively discussion of the making and marketing of the animated classic: THE IRON GIANT!
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    29 min
  • Movie Posters

    Movie Posters
    23 Sep 2026

    The movie poster was the first form of film promotion. They've been designed by the greatest artists of all-time and are collected by many. Join me and poster designer BRYAN ALLEN as we discuss the art, craft and history of the Movie Poster!
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    40 min
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