Why Music Journalism Will Never Be The Same!

In this episode, we go inside the rapidly changing world of music journalism with veteran journalist Mark Sutherland. Hear how the rise of digital media, AI, and the live music boom are shifting the power dynamics in the music industry. Mark shares firsthand insights on the collapse of traditional gatekeepers, the importance of adapting to new platforms, and why success for artists looks so different today. Whether you’re an artist, music pro, or industry enthusiast, this conversation is packed with must-know trends! 🎙️💡 #MusicJournalism #MusicIndustry #DigitalMedia

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒
LINK

⚡️What you'll learn in this episode⚡️
👉 The realities of surviving in music journalism’s new world
👉 How social media has changed the artist-audience relationship forever
👉 Why live music and catalog are redefining industry power
👉 and so much more...

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips and learn how to pitch Music Supervisors the right way. Don’t miss out! Download link below:
👉 https://link.mubutv.com/MSFreeGuide

Books mentioned:

📒 How (Not) to Run a Record Label - https://amzn.to/3G92kms

📒 I Was There: Dispatches from a Life in Rock and Roll by Alan Edwards
https://amzn.to/4ndwvJV

📒 How Music Works by David Byrne - https://amzn.to/4eacFuQ

🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us!
https://amzn.to/3RB2nu4

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Rick Staffy

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

Copyright © 2025 MUBUTV™ Media. All Rights Reserved

Veteran music journalist Mark Sutherland discusses the digital transformation of music journalism on the MUBUTV Music Business Insider Podcast. He shares how artists and journalists are adapting to the new music business and navigating the current music marketing landscape. Learn about the shift away from traditional gatekeepers and towards the rise of new media.