Couverture de Welcome to the Discovery Era

Welcome to the Discovery Era

Welcome to the Discovery Era

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 In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG.Follow us on Instagram @impactmakerspod
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