Couverture de Weight Watchers is in the New York Times

Weight Watchers is in the New York Times

Weight Watchers is in the New York Times

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Summary

In this episode, the hosts discuss the recent bankruptcy of Weight Watchers and explore the implications for the company's future. They analyze the shift from a focus on human interaction to technology, the importance of understanding customer aspirations, and the need for a strong brand identity. The conversation emphasizes the necessity for Weight Watchers to redefine its approach to transformation and support, moving beyond just weight management to encompass broader health and well-being goals.

Takeaways

  • The Experience Strategy Collaboratives help strategists build better experiences.

  • Weight Watchers' bankruptcy highlights the need for a strong point of view.

  • Human interaction is crucial for transformational businesses.

  • Technology should support, not replace, human connection.

  • Weight Watchers struggled with branding and trust issues.

  • The company needs to focus on transformation and support.

  • Understanding customer aspirations is key to success.

  • Weight management is a complex issue that requires a holistic approach.

  • The future of Weight Watchers may involve multiple job focuses.

  • The hosts express hope for Weight Watchers' success and transformation.

This episode is brought to you by The Experience Strategy Collaboratives. You might be the lucky winner of a free membership to the Experience Strategy Collaboratives. To register go to https://www.thecollaboratives.com/contest

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