In this episode of the Digital Drop Podcast, our host Nej Gakenyi sits down with Richard Gott, Chair of the MemberWise Network, to explore how membership organisations can unlock deeper member engagement and drive sustainable growth. 🚀Richard shares key insights from decades in the membership sector, revealing the biggest challenges organisations face today, how to enhance engagement strategies, and why digital transformation is no longer optional.🔹 Key Topics Covered:✅ The unique characteristics of membership organisations✅ Shifting priorities: From new member acquisition to engagement & retention✅ Why digital transformation is critical for sustainable growth✅ Overcoming legacy processes and integration challenges✅ The importance of continuous investment in digital solutions✅ Richard’s top strategies for boosting member engagement📌 Episode Breakdown & Timestamps:⏱ 0:00 – Introduction & overview of MemberWise⏱ 2:30 – Richard’s journey into the membership sector⏱ 6:45 – What makes membership organisations unique?⏱ 10:15 – Biggest challenges facing the sector today⏱ 16:40 – The evolution of member engagement post-COVID⏱ 22:55 – How digital transformation is reshaping the membership experience⏱ 30:10 – Common digital transformation mistakes & how to avoid them⏱ 35:25 – The future of membership organisations: Trends & predictions⏱ 42:00 – Richard’s top tips for membership leaders⏱ 48:20 – Closing thoughts & how to access MemberWise research Watch to the full episode on Youtube: Join the conversation! Tag a membership leader who needs to hear this!💬 What are your biggest challenges with member engagement? Let us know in the comments!

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