🎙️ This Week’s Episode: From Ballet to B2B—Allyson Havener on Owning the Modern CMO Role

What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Officer at TrustRadius, to unpack what it really means to lead marketing today—across content, data, strategy, and most of all, trust.

With a background that spans SaaS, brand building, and go-to-market strategy, Allyson shares how she orchestrates marketing teams to drive growth—and why being action-oriented beats perfection every time.

Allyson shares:

• Her journey from creative roots to tech CMO
• The difference between marketing for marketing’s sake and marketing that drives business
• Why original content (not AI copycatting) is the next frontier
• How TrustRadius is redefining the buyer’s journey with real customer voice and reviews
• Why marketers need to take off the “marketing hat” and think like business leaders

We also dig into the evolving B2B customer journey (hello, Google’s messy middle), the power of word-of-mouth at scale, what makes modern demand gen work, and how CMOs can build boardroom credibility by aligning marketing to revenue—not just vanity metrics.

🎯 Key Takeaways:

• Build trust by showcasing real customer experiences
• Original content means having a POV, not just publishing AI fluff
• B2B buyers want pricing, proof, and peer validation—fast
• CMOs must balance brand-building with revenue accountability
• Content + distribution + consistency = the simplest (and smartest) growth plan

Whether you're leading a marketing team, building a go-to-market plan, or trying to make your way to the C-suite, this episode offers fresh perspective on how today’s top marketers are adapting, iterating, and leading with purpose.

📌 Learn more about TrustRadius at trustradius.com
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🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s Future

Is marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving conversions? In this episode, I sit down with Jeff Greenfield—entrepreneur, magician, and co-founder of Provalytics—who’s building the next generation of privacy-compliant, AI-driven attribution for marketers who are tired of guessing.

Jeff’s career path is anything but ordinary—starting in chiropractic and close-up magic, detouring into early SEO, product placement, and branded entertainment, and eventually pioneering one of the first multi-touch attribution models at C3 Metrics. Now with Provalytics, he’s empowering marketers with actionable insights without relying on cookies or user-level data.

Jeff shares:

• His wild journey from Magic Castle magician to measurement expert
• How marketers can confidently defend spend in a privacy-first world
• Why impressions—not clicks—are the true currency of marketing
• What legacy marketers need to unlearn (and relearn) to keep up
• How Provalytics is helping brands find ROI in places they never thought to look

We also dig into why marketers often fear data (and how to fix that), what SMBs can do to DIY their own measurement, and why being “less wrong each month” is a smarter goal than perfection.

🎯 Key Takeaways:

• Attribution is no longer about perfect tracking—it’s about predictive trust
• Focus on impressions, not just clicks—they’re your first signal of interest
• Marketing mix modeling isn’t just for big brands anymore
• Visibility into what’s actually working can save you millions
• It's time to bridge the gap between creative marketing and cold, hard finance

Whether you're a data-driven CMO, a scrappy founder trying to stretch your budget, or a marketer who wants to sound smarter in front of the CFO—this episode is a must-listen.

📌 Learn more about Jeff’s work at provalytics.com
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🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching Airbnb

Tired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Denayer and Carlos, co-founders of Direct BookMe, a community-first platform helping short-term rental hosts take back control of their business—and their profits.

Born from their own frustration as frequent travelers and would-be hosts, Direct BookMe is on a mission to simplify direct bookings, eliminate commissions, and give hosts the tools and freedom to grow.

Danaer and Carlos share:

• Why Airbnb and VRBO no longer serve most hosts
• The tipping point that sparked the idea for Direct BookMe
• How they’re building trust, community, and a commission-free future
• The platform’s focus on education, simplicity, and host empowerment

We also dig into traveler behavior in 2025, the rise of digital nomads, and how Direct Book Me is aligning with new expectations in the vacation rental space.

🎯 Key takeaways:

• Direct bookings = more money in your pocket, less red tape
• The major trust and autonomy gaps in legacy platforms
• Why building with community from day one is a game-changer
• How hosts can start listing without needing their own website

Whether you're a current host, thinking of becoming one, or just sick of feeling like a commodity—this episode is for you.

📌 Learn more and list your property at directbookme.co

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